What Is Content Automation?
In the midst of an unprecedented content boom to meet increasing demand, especially to supply digital channels, small businesses to large enterprises are creating more and more content. Although most will acknowledge content as a core business strategy, organizations struggle to efficiently deliver accurate and consistent omnichannel messaging to the right audiences. Typical problems include content housed in too many places, tedious and labor-intensive workflows for repurposing content across multiple channels, and a lack of streamlined collaboration for edits, updates and approvals.
Content automation modernizes production capabilities. The processes associated with authoring, designing, collaborating, assembling and publishing content are automated with predefined workflows. As a result, the content ecosystem is unified and simplified, making it easier and faster to create content, manage and store content assets for reuse, collaborate across roles and departments, and publish consistent, compliance-controlled content in a variety of formats through numerous channels. Companies that use content automation software realize more value from their content.
The Benefits of Content Automation
From employees and existing customers to new prospects and even regulators, all of your stakeholders stand to benefit from content automation. It also serves all aspects of your business that require large volumes of frequently reused or highly regulated content assets.
Traditional content infrastructure doesn’t support today’s complex omnichannel publishing demands. Without a modular, personalized approach to content — orchestrated from a well-curated repository of regulated components — procedures are chaotic and error-prone, adding incremental risk and liability. Modern content automation software intelligently cleans up the clutter and provides a “future-ready” extensible ecosystem to streamline publishing processes and save hours in production.
Having a content lifecycle tool isn’t enough. You need one that can produce intelligent content. That way, you can implement content that conforms to the unique parameters of specialties, location and industry. Even complex assets like investment reports or pharmaceutical labels are simplified using componentized authoring and assembly. In the right hands, a content automation solution delivers cost savings that increase productivity and generate harmony between SMEs and other stakeholders.
Reduce Complexity
Defined and streamlined workflows eliminate error-prone, time-consuming and duplicate tasks to improve accuracy and compliance across multiple formats and channels.
Increase Content ROI
Gain the intelligence to reduce costs and improve content productivity, velocity and execution by measuring true content ROI by comparing production and consumption metrics.
Ensure Compliance
Authors and document creators produce modularized, reusable content that’s regulated and compliance-controlled within the organization’s universal taxonomy.
65%
of B2B organizations report significant content waste issues with internal and external audiences
Why Quark for Content
Automation?
Quark Publishing Platform NextGen automates every stage of content lifecycle management with powerful capabilities for structured authoring, template design, review/approval, component assembly and storage, omnichannel publishing and content intelligence. With QPP NextGen, organizations can modernize their content ecosystems to support digital transformation, customer satisfaction, revenue generation and regulatory compliance.
QPP can serve as an end-to-end publishing solution or be integrated with existing business and IT systems, such as Microsoft Office, to ensure relevant content reaches the right people in the right format via the right channels in line with your unique corporate and industry requirements.
It all starts with structured, componentized authoring enhanced with metadata so it can be searched, tracked, updated and reused as needed. From Excel tables to PowerPoint slides to video and more, QPP has you covered. Seamlessly create structured, modularized components using Quark Author, our web-based content authoring tool, or Quark XML Author, our intuitive Microsoft Word plug-in. Either way, subject-matter experts can rapidly create, atomize, publish and repurpose content with semantically rich XML and schema while automating the complexities inherent in those processes.
Top Use Cases for Content Automation
QPP helps organizations of all sizes automate the processes involved in content creation, collaboration, assembly, publishing and analysis to ensure it serves their various audiences. From marketing and customer service to employee communications and investor relations, most business functions benefit from content automation. Some of the most common use cases for content automation software are:
Financial and Investment Documents
Product Labels
Standard Operating Procedures
Codes and Standards
Research Reports
Localized Sales Collateral
Training Manuals
Legal Forms
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