What Is Omnichannel
Content Publishing?
Traditionally, enterprises kept their content housed across disparate locations, formats and channels. This siloed approach led to the loss of efficiency, profitability and consistency of content publication as enterprises juggled their publishing strategies across multiple output channels. On top of that, assets often lived in too many locations, required tedious workflows with tons of manual copying/pasting, needed experts to support different channels and workflows, and had inadequate collaboration capabilities for efficiently editing, updating and approving content for publication.
However, omnichannel publishing frees you from the perils of having scattered, out-of-date assets that live in too many locations.
SEE FOR YOURSELF
Content publishing with Quark is done within a closed-loop system that allows for continuous improvement as you develop, execute and improve your content strategy. With omnichannel publishing, you gain efficiency by switching your publishing channel output from a one-to-one effort to a one-to-many alignment. That means you get more output channels for the same effort.
From print to web to apps, automated content publishing solutions provide the framework to help enterprises break through these roadblocks and publish consistent content to print, PDF, HTML5, web, XML, tablet and mobile apps, and other digital formats.
FREE DEMOThe Benefits of Omnichannel Publishing
It’s clear that maintaining separate content production workflows for each channel – especially as channels continue to splinter and increase – can be costly, jeopardize the quality and reduce errors, especially in regulated industries where compliance is critical.
Let’s examine how the right content publishing solutions protect your organization’s interests while freeing up your content producers and subject-matter experts to do the work that matters most: producing rich and engaging content.
From government and financial services to marketing communications and investor relations, nearly all business functions can benefit from automated omnichannel publishing.
The benefits of omnichannel publishing include:
Streamlined Workflows, Big Productivity Gains
With synchronized updates across documents, automatic insertion of legal text and disclaimers, easy repurposing of content, and many other methods for maintaining consistent branding and messaging across channels, your enterprise can enjoy a faster time to value with less labor and overhead.
Consistent and Engaging Content in Any Format
By removing the tedium from content publication workflows, you can create content once and publish it everywhere (COPE). Meet your audience exactly where they are, including print, web, PDF, HTML5, XML, iOS and Android apps, Kindle books, and other digital formats.
Safer and Secure Publishing
It’s not feasible to send regulatory and quality-assurance experts chasing after every piece of content. Automated content publishing solutions centralize this work, reducing the complexity and cost of operating in highly regulated environments while providing more robust security with user-, role- and group-based access.
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