Benefits of Content Automation for Life Sciences Industries, and Why You Need Them
Requirements for authoring technical documentation in the pharmaceutical industry are becoming increasingly involved. This evolving expectation is due to changes in marketing for life sciences such as market dynamics, production variations, and regulatory hurdles that affect traditional publishing strategies and call for more agility.
Staying compliant in the life science industry means you need technical documents tailored to these unique audiences and available in many languages and regionalized formats. Meeting these emerging challenges is impossible without life sciences content automation.
Quark’s dedicated suite of life sciences content automation tools is trusted by the world’s leading life sciences enterprises. Quark Publishing Platform (QPP) NextGen centralizes your assets in one content estate that can be reused throughout your organization. Life sciences enterprises can assemble, gather, manage, and distribute complex data within one extensible tool.
Life Sciences Industry Practices that Quark’s Content Automation Simplifies
QPP NextGen lets pharma-related industries reuse authored content and data. Life sciences content automation provides these benefits:
Content automation for life sciences helps you quickly publish content to meet the needs of any market, language, regulatory body or product profile. Save costs and increase productivity while disseminating technical documentation, product instructions, case studies and more in a speedy and compliant fashion using low-code / no-code tools.
Knowledge fuels the fires of research and development – a critical function for pioneering pharma organizations. Content automation for pharma streamlines the exchange of this precious resource across departments and with external partners, so critical data points from clinical research trials, test analysis reports and more are accessible and understandable to all parties.
Whether you’re protecting sensitive proprietary information or a research patient’s personal data, content automation for healthcare gives your organization the tools it needs to monitor for compliance, report issues, and continually build and optimize effective compliance policies for any region or market.
Death, taxes, and documents. When your organization is working to research, develop and launch a new product, you can expect to manage a mountain of documentation. From clinical trial notes to quality control records and market-specific regulatory documents, content automation for healthcare makes that management, well, manageable.
The complexity and scope of modern health organizations, which have more disparate systems and data sources than ever before, require new levels of workflow automation to remain competitive. Whether you’re managing patients or developing a new drug, these automations decrease manual effort, reduce errors and boost capacity.
Content marketing success in life science digital marketing starts by giving audiences a crystal-clear understanding of your expertise and trustworthiness. Whether your life science marketing strategy includes patients, potential partners or prospective investors, content automation is a vital part of marketing for life sciences and ensures you have a wealth of facts, data points, and compliant language at your fingertips.
Much like marketers, earned trust is the lifeblood of sales agents. They win when they can quickly and effectively exploit product info, demos, studies and other data points at the point of sale. With content automation for life sciences, even non-technical subject-matter experts can create compelling sales materials faster than their competitors.
Quark Life Sciences Case Study: Global Pharmaceutical Company
Quark helped a global pharmaceutical company improve legal and regulatory compliance with structured content authoring.
A selection of 1,000+ employees were facing a challenge. They were trying to create, manage, and publish pharmaceutical ingredients while adhering to the strict standards of compliance, security, and consistency. Serving both of these ends was stymying the team’s ability to innovate.
With Quark Publishing Platform and Quark XML Author, the team was able to automatically create content with XML metadata using Microsoft Word. These structured components auto-generated XML code in the background with no distracting tags or frame restrictions. By harnessing the power of structured authoring, this global industry specialist was able to honor their commitment to clients and their industry.
The Takeaways
- These employees could better meet the challenge of creating, managing and publishing content. XML-enabled text blocks streamlined the process of keeping up with legal guidelines for the submission of documents for the pharma industry.
- Better workflows with more cost-effective implementation
- There was a low learning curve for the team because QPP NextGen operates in the familiar Microsoft Office environment.
- Content was saved as text blocks that could be reused across channels, regardless of format.
Achieve Brilliant Content for All Life Sciences Needs With Quark
Since 1981, Quark has been at the forefront of desktop publishing, digital publishing, and content automation. Enterprises and organizations across the world rely on Quark for closed loop content lifecycle management for meeting an array of challenges.
Quickly create, publish and manage changes to regulation-heavy labels across channels with Quark’s suite of tools. You never have to worry about losing quality, control or oversight because Quark is equipped with complete end-to-end content publishing for BioTech, clinical research organizations, generics, healthcare, large pharma, medical devices & equipment, pharmaceuticals and more!
Learn more about content automation for life sciences by scheduling a demo of QPP NextGen.