Dynamic publishing can be deployed quickly across your organization. As a result, enterprises are no longer handcuffed by single-use content pieces, which become quite costly at scale. Consider how hard it would be to find assets via search, how rapidly they would become outdated, how much work would need to be duplicated and how many channel-specific experts you would need to support your content operations. Fortunately, structured authoring offers a better path forward for all stakeholders.
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There are many advantages to a future-ready omnichannel publishing platform with structured content authoring. For example, omnichannel publishing lets you control messaging across platforms for organizations that produce large volumes of frequently reused or highly regulated assets.
Other benefits include: