What Is Structured Authoring?
Structured authoring gives subject-matter experts (SMEs) the ability to create evergreen, modularized and compliance-controlled content that functions inside of an adaptable, enterprise-wide taxonomy that is accessible using Microsoft Word’s ubiquitous and user-friendly platform.
Using structured authoring, content is stored in an easily searchable component content management system (CCMS) repository. Quark’s ‘single source-of-truth’ central repository lets you build new documents using verified content components. By leveraging XML data metatags, you can accelerate content assembly by aggregating components within a universal, easily searchable database. A verified database shortens the time-intensive approval processes, safeguards compliance and eliminates administrative bottlenecks.
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Dynamic publishing can be deployed quickly across your organization. As a result, enterprises are no longer handcuffed by single-use content pieces, which become quite costly at scale. Consider how hard it would be to find assets via search, how rapidly they would become outdated, how much work would need to be duplicated and how many channel-specific experts you would need to support your content operations. Fortunately, structured authoring offers a better path forward for all stakeholders.
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There are many advantages to a future-ready omnichannel publishing platform with structured content authoring. For example, omnichannel publishing lets you control messaging across platforms for organizations that produce large volumes of frequently reused or highly regulated assets.
Other benefits include:
Efficient Workflows
Structured content authoring helps eliminate time-consuming and error-prone work. That includes redundant copying/pasting, extended searches for assets to reuse, and manual updates for a single approved content piece across multiple channels and formats.
Lower Costs
Managing compliance-controlled content like investment reports or pharmaceutical labels is much easier with structured content. The ‘single source-of-truth’ means that you can control your messaging and layouts, avoid complacency, and address complexity across many channels to meet updated code standards.
Consistent Outcomes
Structured and componentized content helps teams work more collaboratively and consistently. Content components can be updated in one location, and those changes are applied to every instance of use. That means less stepping on toes, less wondering if an asset is up-to-date and less regulatory risk.
Better Speed and Accuracy
XML metadata tagged in a universal taxonomy provides easier tracking and searching across your complete content estate, enabling you to create reliable business-critical documents in hours instead of months. Quickly add to your documents using a consistent, predetermined format with structured and componentized content.
Omnichannel Integrations
Of course, structured authoring is critical to enabling omnichannel document assembly and component reuse. But an often overlooked benefit of using a standardized language like XML is the ability to also import/export content from third-party platforms like CRMs, ERPs, calendars and marketing platforms.
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