Who Can Benefit from Structured Authoring?

Structured authoring is an invaluable asset for a variety of roles, organizations, and industries grappling with complex content challenges. But it is particularly essential for enterprise organizations that produce large volumes of content within highly regulated, automated (or needing automation), compliant, or complex industries, such as:

For these industries, structured authoring is not just about organizing content; it’s a strategic approach that ensures high-quality, consistent content management, enhances productivity, extends global reusability, and significantly reduces costs for key functions and roles through content automation. The primary beneficiaries of structured content management typically include subject-matter experts (SMEs), content writers, and content or information architects.  

How Quark Publishing Platform Works
How Quark Publishing Platform Works

Structured Content vs. Unstructured Content

Understanding the difference between structured and unstructured content is key to recognizing the benefits of structured content management. Unstructured content is akin to freeform writing: It is flexible, mixing style and formatting with the content itself, and lacks a predefined format or set of rules. While it offers greater freedom, it lacks consistency and can be challenging to manage and analyze on a large scale.

In contrast, structured content authoring enforces a specific set of rules or schema, ensuring a consistent format across all content pieces. For example, it may require that every headline is followed by a paragraph, every photo includes a caption and alternative text, and every bullet list contains a specified number of bullets.

This level of structure, often managed in XML or other structured formats, separates content from style and formatting. It allows for easier categorization, retrieval, and use of information, significantly enhancing consistency and accuracy across all content types. For organizations dealing with complex, regulated, or large volumes of content, structured authoring is a strategic tool to help maintain compliance and streamline workflows.  

What Are The Benefits Of Structured Authoring?

Structured authoring brings a host of advantages, especially for organizations dealing with large volumes of frequently reused or highly regulated content. By leveraging a future-ready omnichannel publishing platform with structured content authoring, you gain control over messaging across various platforms and ensure compliance, quality, and efficiency.  

Get Started with Quark’s Componentized, Structured Authoring Software

Structured content management serves as the foundation for critical efficiencies in content automation, regulatory compliance, and customer satisfaction. Thanks to structured authoring, Quark Publishing Platform (QPP) NextGen enables organizations to assemble and manage content quickly and accurately across all desired channels.

With powerful capabilities for structured authoring, template design, component storage, collaborative review/approval processes and omnichannel publishing, QPP NextGen reduces your content costs and eliminates many of the most time-and-labor-intensive activities within your content workflows. Users can automatically generate XML metadata within smart-schema templates using our web-based content authoring tool, Quark Author, or our simple and intuitive Microsoft Word plugin, Quark XML Author.

If you’re ready to implement a true end-to-end solution for content automation and publishing at your enterprise, request a demo of QPP NextGen today!  

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