I’ve written extensively about the importance for organizations to evaluate their existing content operations and strategies and determine if they can support success in today’s digital era. A Frost & Sullivan white paper Content Automation: The Essential Ingredient for a Successful, Agile Content Lifecycle Management Ecosystem – underscores why automation technology is the ‘secret sauce’ to modernizing workflow efficiencies, successfully meeting internal and external expectations, and ensuring your content supports your business objectives, and ultimately, contributes to ROI.
Let’s now take a look at how a global organization modernized their content processes with content automation, and importantly, the benefits they saw.
A US-based asset management company serving more than 150 countries and managing billions of dollars of assets was looking to digitally transform to improve the customer experience and meet regulatory compliance that varies by region. The marketing function, particularly, needed to modernize its processes and systems to deliver content to market faster and stay competitive
Content automation to the rescue
Deploying content automation allowed non-technical authors, such as portfolio managers and commentary authors, to create and write structured content components in a familiar Microsoft Word environment that was automatically tagged with XML metadata. This gave the organization peace of mind that the asset was stored, searchable, updated, tracked and controlled for regulatory compliance within a central CCMS repository. The componentized content is now accessible, reusable on demand and used in many different types and local variations of documents.
The firm currently benefits from a newly established content automation production model for its fund marketing, powered by Quark Publishing Platform (QPP) , that eliminates manual review and approval processes and ensures thousands of compliance-controlled fund marketing pieces to multiple channels and output types are supported. The business has accelerated time to market for fund marketing content and significantly increased customer satisfaction.
Business ecosystems are evolving fast, don’t let your content processes and operations be your Achilles heel to success.
To read more about Content Automation in Action: A Case Study, go here.
To read the whitepaper, Content Automation: The Essential Ingredient for a Successful, Agile Content Lifecycle Management Ecosystem, go here.
To learn more about Quark Publishing Platform NextGen and how it can help get you on your path to content lifecycle management, you can request a demo.