I’ve written a lot about the complexities organizations face when it comes to adopting an enterprise content strategy that supports business objectives. With multiple people involved in each phase of the content journey – from creation to publishing and everything in between – your teams must produce content that has measurable results. Failure to do so not only result in poorly executed content strategies, but an inability to meet the ROI of your content goals. Reusable content components are absolutely vital to today’s enterprise content success.
In this third installment in a series of blogs that examines each stage of the enterprise content lifecycle, let’s look at how assembling enterprise content doesn’t need to be difficult when reusable content components are being utilized, and how a modern omnichannel approach supports team productivity and content accuracy for any output.
Multiple Stakeholders Swim in the Assembly Pool
Many people are involved when it comes to putting together enterprise content. Content writers, content architects, graphic designers and content strategists to name a few. They each have individual roles but all work together to achieve a common goal: ensuring that high-value content created is accurate & compliant, aligns with business objectives, meets the needs of intended audiences, and is accessible via the desired device for optimal consumption.
Your content strategy will fail if your enterprise does not leverage reusable content components and automation technology for content assembly. A manual process is not only incredibly time-consuming and error-prone but involves multiple steps that won’t give you confidence that content assembled meets desired quality and translation guidelines, and importantly is accurate and meets necessary compliance requirements that vary by industry and region.
For example, your graphic designer has a strong likelihood of creating duplicate content as they could be receiving multiple requests for the same template design because these team members don’t know where to search and find it easily. What’s more, your graphic designer’s templates may not align with content models being used by other team members, resulting in a fragmented, slow and brand-risky process to assemble and produce final outputs for any publishing channel, which is required for enterprise organizations.
Componentized Content Let’s Stakeholders Swim in Their Lanes & Collaborate Together for Success
It’s time for your organization to ditch a manual process that involves your team having to search through entire documents or pieces of content and replace it with an automated, scalable approach.
Breaking enterprise content down into smaller, reusable content components makes it easy for anyone on your team to find, share, and assemble different pieces of content and create new documents to support desired output goals fast. With all components stored securely in a central component content management system (CCMS) repository, you have confidence in knowing that it is accurate, up to date and brand approved. Long gone will be the days of having to manually sift through larger, less relevant documents and question the accuracy or relevance. It’s now easy for your organization to manage and modify content components in one single process, updating them wherever they are being used, store them in a single source-of-truth repository, and feel confident they are the latest, approved versions only with no commercial risk attached to them.
In today’s digital era, your content must keep pace with the demands of your customers. Centralizing reusable content components in a CCMS repository, powered by automation, breathes new life into your content assembly and delivery processes, supporting your team’s ability to access and build upon the stellar work of their colleagues. Importantly, it fosters team collaboration, improves efficiency, and supports your organizational ability to manage and publish relevant content on a global scale.
Learn more about Quark Publishing Platform (QPP) NextGen.
Read Quark’s Top Tips for Next Generation Enterprise Content Lifecycle Management.