How Content Lifecycle Management Works
Plan, execute and refine your global content strategy for continuous improvement using closed-loop content lifecycle management.
Create
Author, design and componentize intelligent content for omnichannel publishing using structured authoring that’s modular, metadata-driven and compliance-controlled.
Collaborate
Assign, review, comment and approve content with internal and external stakeholders in staged, version-controlled and fully auditable workflows.
Assemble
Search, personalize and translate up-to-date componentized content under a universal taxonomy from a single source of truth.
Publish
Select channels and then schedule and deliver intelligent content to target audiences in the exact format and timeframe they respond to the most.
Analyze
Determine true return on your content investment using unique production and consumption metrics, including usage, engagement, cost and impact data.
Use Microsoft Word for Structured, Componentized Content Authoring
Structured authoring is the foundation for content lifecycle management because it’s structured, componentized and tagged with XML metadata so it can be searched, tracked, updated and reused from one single repository.
Quark XML Author, our unique plugin for Microsoft Word, transforms the omnichannel content creation process for subject-matter experts. It provides an intuitive user interface to develop structured XML in a familiar native environment but without the usual complexity or any DITA or XML expertise.
Quark Author, our web-based structured content authoring tool, provides an alternative option to Microsoft Word to help encourage multi-platform user adoption.
The Real Benefits of
Content Lifecycle Management
Transform not only how you manage your enterprise content lifecycle but also your entire content ecosystem. Learn what content benefits you can expect to realize by implementing content lifecycle management solutions like Quark Publishing Platform NextGen.
workflows to publish accurate, approved and
up-to-date omnichannel content from one
integrated content lifecycle platform.
(modular) content in the familiar Microsoft Word
environment, including guidance for compliance
and automatic XML generation.
enterprise with structured, automated review- and-
approval processes that break down silos across
departments.
costs with engagement and consumption metrics,
gaining the intelligence to know when to reuse,
repurpose or retire content.
integrate your wider ecosystems,
such as a Microsoft Office, to increase productivity
and reduce task duplication.
ecosystem that’s ‘future-ready.’
design-rich templates based on QuarkXPress- or
Adobe-based layouts.
What Industries Benefit Most from Content Lifecycle Management?
Financial Services
& Insurance
Manufacturing
Pharmaceutical
Government
Legal
Advertising, Media
& Publishing
Education
Sales & Marketing
one specific document type to only 8 hours instead of 60.
construction code, reducing publishing schedule from 6 to 8 weeks
to only 4 hours and with the work of 1 staff member instead of 3 with
the help of outside consultants.
ecosystem to provide content as a service, integrating multiple
content management systems and digitizing 500+ paper forms for
publication to its website.
knowledge workers across 15 departments with digital publishing to
prepare for and run cabinet meetings and issue subsequent
decisions more securely, collaboratively and efficiently.
organizations improved content management and associated
processes for an estimated ROI of $72 million annually.
serving clients in more than 160 countries automated the monthly
production of more than 7,000 fund marketing documents, including
translations in 30+ languages.
ecosystem to provide content as a service, integrating multiple
content management systems and digitizing 500+ paper forms for
publication to its website.
Take Control of Your Content Lifecycle Management
Automate your publishing operations, including authoring, template design, component storage, review/approval and omnichannel publishing Quark Publishing Platform (QPP) NextGen. Whatever your corporate or industry requirements, QPP provides cost-effective development of content components and supports their management, assembly and publishing to meet different needs for engaging, format-specific design and interactivity across a variety of channels.
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