What Is Content Tagging?
Content tagging is an essential part of structured authoring, which leverages metadata to improve content search, automate workflows and standardize assets to safeguard compliance. Adding content tags helps improve every touchpoint of the content cycle, enabling the intelligent storing of componentized content for easy assembly and reuse, alleviating publishing bottlenecks.
Single-use content pieces are not an effective way to scale your operations. While former models relied on single-use content, a modern content strategy needs to do more with less. With metadata, you can quickly tag your approved content based on its usage. Approved content is housed in one centralized location, allowing you to quickly search for content components using metadata tags related to your topic and then assemble them knowing they are validated and compliant.
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Automatically generate XML metadata
A brilliant content strategy takes advantage of metadata. Quark gives you hierarchical and creative control with solutions that automatically generate XML metadata for taxonomies at the point of content authoring.
Authors do not need expertise or training in XML coding, DITA, DocBook or any other schema standard to do this, making highly technical writing a low-code, no-code experience.
Request a free demo now to see the difference it provides to your content taxonomy management.
FREE DEMOContent Tagging Enables Content Organization For More Efficient Automation
Quark uses content tagging to power its structured authoring engine. Our engine uses metadata to pair approved content and semantically similar components, much in the same way that you can break down compounds into their individual molecules. Modules are stored in Quark’s “single source-of-truth” repository which lets you control content that’s actively in use and reduce the complexity associated with omnichannel publishing. Content writers can look up compliance-controlled components to meet their specific needs, such as legal disclaimers or standard operating procedures using verified metadata tags from a stakeholder-approved universal taxonomy.
Automated workflows driven by article tagging improve your processes, technology and time to audience. Even if you change the original piece, it will automatically update the module for every usage of that content module throughout your organization.
The best content taxonomy cuts down on costs and includes advantages like:
Improved Findability
Housing your content estate in a single, aggregated location means you don’t have to track down assets across disparate databases. You can assemble and implement content that matches the critical requirement across desired channels, formats, and audiences.
Eliminate Inefficiencies
Content taxonomy lets your content team intelligently delegate the workload to the right subject-matter experts. Because you won’t need time-intensive feedback and approval processes, your team can focus on assembling the best work that supports the unified end goal.
Universal Application
XML is a standardized language that lets you seamlessly import/export content from third-party CRMs, ERPs, marketing, and calendar platforms. The Quark XML Author plug-in gives you the added option of working in the ubiquitous Microsoft Word platform as an alternative to using a web interface.
Better Workflows
XML formats documents using pre-approved templates that facilitate more consistent collaboration. Content components are automatically updated, giving you more confidence that an asset is approved and reducing your exposure to regulatory risk.
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