La gestione del ciclo di vita dei contenuti aiuta a modernizzare l’ecosistema dei contenuti

Creare, assemblare e pubblicare contenuti omnichannel con un processo di ciclo di vita end-to-end.

Le soluzioni per la gestione del ciclo di vita dei contenuti aiutano i team operativi dei contenuti a gestire la pubblicazione omnichannel modulare, guidata dai metadati e controllata dalla conformità. Automatizzano ogni fase della gestione del ciclo di vita dei contenuti – creazione, collaborazione, assemblaggio, pubblicazione e analisi – in modo che le organizzazioni possano modernizzare i loro ecosistemi di contenuti per supportare la trasformazione digitale, la soddisfazione dei clienti, la generazione di ricavi e la conformità alle normative.

Le soluzioni basate sul cloud riducono la complessità, i costi di infrastruttura e il time to value. Qualunque siano i requisiti della vostra azienda e del vostro settore e in qualunque modo vogliate progettarla, come soluzione end-to-end per il ciclo di vita dei contenuti o integrata con i sistemi IT e aziendali esistenti, potete alimentare i vostri contenuti, a modo vostro.

How Content Lifecycle Management Works

Plan, execute and refine your global content strategy for continuous improvement using closed-loop content lifecycle management.

Create

Author, design and componentize intelligent content for omnichannel publishing using structured authoring that’s modular, metadata-driven and compliance-controlled.

Collaborate

Assign, review, comment and approve content with internal and external stakeholders in staged, version-controlled and fully auditable workflows.

Assemble

Search, personalize and translate up-to-date componentized content under a universal taxonomy from a single source of truth.

Publish

Select channels and then schedule and deliver intelligent content to target audiences in the exact format and timeframe they respond to the most.

Analyze

Determine true return on your content investment using unique production and consumption metrics, including usage, engagement, cost and impact data.

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Use Microsoft Word for Structured, Componentized Content Authoring

Structured authoring is the foundation for content lifecycle management because it’s structured, componentized and tagged with XML metadata so it can be searched, tracked, updated and reused from one single repository.

Quark XML Author, our unique plugin for Microsoft Word, transforms the omnichannel content creation process for subject-matter experts. It provides an intuitive user interface to develop structured XML in a familiar native environment but without the usual complexity or any DITA or XML expertise.

Quark Author, our web-based structured content authoring tool, provides an alternative option to Microsoft Word to help encourage multi-platform user adoption.

The Real Benefits of
Content Lifecycle Management

Transform not only how you manage your enterprise content lifecycle but also your entire content ecosystem. Learn what content benefits you can expect to realize by implementing content lifecycle management solutions like Quark Publishing Platform NextGen.

The Real Benefits of Quark Publishing Platform

Automate complex, fragmented
workflows to publish accurate, approved and
up-to-date omnichannel content from one
integrated content lifecycle platform.

Allow authors to produce dynamic, componentized
(modular) content in the familiar Microsoft Word
environment, including guidance for compliance
and automatic XML generation.

Collaborate more efficiently across your entire
enterprise with structured, automated review- and-
approval processes that break down silos across
departments.

Measure true content ROI by equating production
costs with engagement and consumption metrics,
gaining the intelligence to know when to reuse,
repurpose or retire content.

Use API and custom extensibility developments to
integrate your wider ecosystems,
such as a Microsoft Office, to increase productivity
and reduce task duplication.

Create an extensible, scalable and modern content
ecosystem that’s ‘future-ready.’

Maintain consistent global branding by linking to
design-rich templates based on QuarkXPress- or
Adobe-based layouts.

What Industries Benefit Most from Content Lifecycle Management?

Financial Services
& Insurance

Manufacturing

Pharmaceutical

Government

Legal

Advertising, Media
& Publishing

Education

Sales & Marketing

A medical device manufacturer reduced the publishing schedule for
one specific document type to only 8 hours instead of 60.

A national building codes board digitized production of its
construction code, reducing publishing schedule from 6 to 8 weeks
to only 4 hours and with the work of 1 staff member instead of 3 with
the help of outside consultants.

The tax agency of a European country is unifying its content
ecosystem to provide content as a service, integrating multiple
content management systems and digitizing 500+ paper forms for
publication to its website.

The governing body of a European nation connected 6,500+
knowledge workers across 15 departments with digital publishing to
prepare for and run cabinet meetings and issue subsequent
decisions more securely, collaboratively and efficiently.

One of the world’s largest banking and financial services
organizations improved content management and associated
processes for an estimated ROI of $72 million annually.

A global investment management organization with subsidiaries
serving clients in more than 160 countries automated the monthly
production of more than 7,000 fund marketing documents, including
translations in 30+ languages.

Take Control of Your Content Lifecycle Management

Automate your publishing operations, including authoring, template design, component storage, review/approval and omnichannel publishing Quark Publishing Platform (QPP) NextGen. Whatever your corporate or industry requirements, QPP provides cost-effective development of content components and supports their management, assembly and publishing to meet different needs for engaging, format-specific design and interactivity across a variety of channels.

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La gestione del ciclo di vita dei contenuti fa maturare le operazioni aziendali