The Role of Content in Compliance
Compliance leaders play a critical role in ensuring that the content used by marketing, sales, product and support teams meets legal and regulatory standards. But the rules that reduce risk don’t always play well with revenue-engine functions that must prioritize time-to-market, an engaging brand voice, and personalized customer experiences. In this webinar, we’ll show how to turn conflict into collaboration by aligning around shared goals and applying streamlined processes and smart use of technology across all phases of the content lifecycle. Forrester Principal Analyst Kathleen Pierce, who specializes in content operations and strategy, will discuss:
- Top content-compliance challenges facing B2B organizations today
- Why customizable content is actually more compliant than static, fixed content
- The top reason why compliance training for content creators doesn’t work—and how to turn it around
Join us and Compliance Week for this webinar.
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Guest Speaker
Kathleen Pierce
Principal Analyst, Forrester
Kathleen is a principal analyst specializing in content operations and strategy. She has more than 25 years of experience in content, sales enablement, localization, UI/UX, process optimization, compliance and taxonomy. Kathleen’s career includes 14 years at Illumina, a global biotech firm, most recently as director of global commercial enablement. She transformed its content ecosystem, building out multiple content functions for marketing, sales, R&D and customer experience and including automating content personalization, localization and sales support/enablement.