A future-ready content engine that supports the complete content lifecycle across multiple audiences and functions is a critical success factor in achieving digital transformation and optimizing the customer experience. Yet according to Forrester benchmark data, only 24% of enterprises are currently digitally advanced and only 10% of B2B organizations cite advanced content engine maturity. Attend this webinar featuring Forrester VP, research director, and content expert Christine Polewarczyk to learn:
- Key content engine maturity issues facing B2B organizations today
- Critical content capabilities needed to drive efficiency, insights and ROI
- Best practices to ensure successful content engine transformation
Please join us and KMWorld for this webinar.
Sources:
Forrester Analytics Business Technographics Business and Technology Services Survey 2021
Forrester State of B2B Content Study 2022
Guest Speaker
Christine Polewarczyk
VP Research Director, Forrester
Christine is a VP, Research Director at Forrester specializing in content strategy and operations. She has more than 20 years of experience in B2B technology, content, campaigns, and digital marketing across a range of in-house, agency, and consulting roles. Christine helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations.