A future-ready content engine that supports the complete content lifecycle across multiple audiences and functions is a critical success factor in achieving digital transformation and optimizing the customer experience. Yet according to Forrester benchmark data, only 24% of enterprises are currently digitally advanced and only 10% of B2B organizations cite advanced content engine maturity. Attend this webinar featuring Forrester VP, research director, and content expert Christine Polewarczyk to learn:
- Key content engine maturity issues facing B2B organizations today
- Critical content capabilities needed to drive efficiency, insights and ROI
- Best practices to ensure successful content engine transformation
Please join us and KMWorld for this webinar.
Forrester Analytics Business Technographics Business and Technology Services Survey 2021
Forrester State of B2B Content Study 2022
VP Research Director, Forrester
Christine is a VP, Research Director at Forrester specializing in content strategy and operations. She has more than 20 years of experience in B2B technology, content, campaigns, and digital marketing across a range of in-house, agency, and consulting roles. Christine helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations.