What is Omnichannel Publishing and Why Should I Care?

What is Omnichannel Publishing and Why Should I Care?

Omnichannel publishing or multichannel publishing? What’s the difference? And why is it so important to enterprise organizations as part of a digital transformation, content compliance and customer satisfaction strategy?

Episode four of Close the Content Loop sees Emerson and Sam openly talk about what omnichannel really means in the context of publishing, how it transforms global engagement, personalization and localization, and how enterprises can evaluate their operational effort to make informed decisions on whether they should be considering it.