Modern content management solution provider adds seasoned B2B executive to drive company’s marketing initiatives
GRAND RAPIDS, Mich. – August 17, 2022 – Quark Software, the global provider of content design, automation and intelligence software, today announced the appointment of Emerson Welch as its new vice president of marketing. An industry veteran with over 25 years of B2B software product marketing experience, Emerson will drive the company’s global marketing initiatives for both the Quark Publishing Platform (QPP) NextGen and QuarkXPress product lines
The appointment of Welch, which follows the recent addition of Alan Burnett as the company’s vice president of partners and channels, will help fuel Quark’s global expansion as organizations seek modern technologies to manage each stage of the content lifecycle ecosystem to ensure compliance and improve the effectiveness of their content strategies.
“We’re committed to helping companies improve their content ecosystems by delivering software that addresses inefficiencies, automates content workflows and eliminates content lifecycle management challenges so they can see the real ROI of their content strategies,” said Martin Owen, CEO at Quark. “Emerson has deep expertise in content automation, desktop publishing and content management coupled with an impressive track record of building and executing successful marketing strategies. I’m excited to have Emerson lead our global marketing initiatives as we enter our next phase of growth.”
Welch is based in the United Kingdom and brings extensive experience leading B2B software marketing teams to deliver success in brand management, demand generation, analyst relations, product marketing and more for companies of all sizes. Most recently marketing director at creative collaboration and Adobe-based workflow management software company, Oppolis, Welch’s deep technology expertise in content automation, creative review and approval, ERP and CRM widens reach and directly impacts sales revenue growth. His ability to transform technical concepts into simple messaging helps turn prospects into valued customers.
“Content plays a vital role in driving modern business and Quark has a strong, trusted product portfolio that helps organizations manage all stages of the content lifecycle – from creation to consumption – and everything in between,” said Welch. “It’s an exciting time for Quark as companies understand the critical role content plays in digital transformation and business scalability and I look forward to leading and accelerating the company’s marketing initiatives as companies seek modern software solutions to support their content strategies.”