Quark Brand Guidelines
The Quark Brandmark
Striking and bold, the Quark Brandmark reflects the vibrancy of the brand itself. The signature Quark eyeball captures all the colors of creativity and pops off the screen or page. Clear space, minimum widths, and color applications are essential when using the Quark logo on any collateral.
Quark Logo
Quark Icon
Trademark Usage
The Quark logo is a registered trademark and must always be displayed with the registered trademark symbol ®. This symbol should be clearly visible and placed consistently as part of the logo artwork. Any use of the Quark logo without the ® symbol is strictly prohibited. Always use the approved logo files provided to ensure proper representation and legal compliance.
Clear space
The space surrounding the Quark Brandmark should be kept clear of text and graphics at all times. At a minimum, this clear space should be equal to the height and width of the “Q” from the Quark logo.
Minimum size
The minimum width of the Brandmark is 1” (25mm) for print and 75px width for screen applications. Do not reproduce the Brandmark smaller than this.
Color Options
Whenever possible, the Brandmark should be placed on a solid color, preferably one of the options listed on the right. Never combine it with colors, photos, or graphics that dilute its brilliance. Placing it on top of light or dark imagery is acceptable, however, please refer to the logo “Do’s and Don’ts” page for examples.
Wordmark and Icon Usage
While the Quark “eyeball” icon may be used as a standalone graphic element, the Quark wordmark may never appear without its accompanying icon.
Product Logos
QuarkXPress Download
Logo Horizontal
Logo Stack
Icon
Note: Always include the ™ symbol when using the QuarkXPress logo to indicate trademark ownership.
Quark Publishing Platform Download
Logo Horizontal
Logo Stack
Icon
Note: Always include the ® symbol when using the Quark Publishing Platform logo to indicate it is a registered trademark.
QuarkXPress CopyDesk Download
Logo Horizontal
Logo Stack
Icon
Quark Docurated Download
Logo Horizontal
Logo Stack
Icon
Quark XML Author Download
Logo Horizontal
Logo Stack
Icon
Quark Author Download
Logo Horizontal
Logo Stack
Icon
Infografix Download
Logo Horizontal
Icon
Colors
Colorful and vibrant with rich bass notes is the perfect description for the new Quark color palette. Brilliant White and Universe are the rich foundations upon which all our creative lives. Background variations may include Elemental Gray, Oxygen Blue, and Black. Secondary colors are used to draw attention, never to overpower. Use them sparingly for maximum effect. Secondary colors are perfect for highlights and emphasis.
PRIMARY COLORS
BRILLIANT WHITE
#FFFFFF
BLACK WHOLE
#000000
ELEMENTAL WHITE
#F6F6F6
UNIVERSE
#0F2841
SECONDARY COLORS
OXYGEN
#EAF3Fc
QUINK
#FC2A51
ACCENT COLORS
HELIUM
#00DCF2
BIOLOGY BLUE
#0080FF
SECONDARY ACCENT COLORS
ULTRA VIOLET
#a700ff
PARTICLE PINK
#cf00b9
FUSION
#ff9100
ENZYME
#83d600
NEUTRON
#cff200
SOLAR
#ffe600
TEXT COLOR
QUARK GRAY
#3a3938
Custom Typeface
Our core brand typography was selected for clean lines, accessibility, and character. Roboto Regular sets the stage for our fresh, new look. It is the foundation of our brand font system and, as such, it is important to give body copy and text blocks room to breathe. White space is just as important to Quark typography as the filled space. Copy crowding must be avoided