Can Enterprises Realistically Execute Their Content Strategies at Scale?
According to Forrester’s 2022 State of B2B Content Survey, 46% of B2B organizations lack a defined and repeatable approach to content planning. But even for those with an enterprise-wide content strategy in place, can it realistically be delivered on a global scale, considering the complexity in consumer demand for omnichannel, personalized content – or is it destined to fail?
In the first episode of series two of Close the Content Loop, Emerson and Sam are joined by special guest Jack Molisani, Executive Director of LavaCon Content Strategy Conference and fellow of Society for Technical Communications, to explore just what can be done to ensure content strategies are executed successfully in line with board-level objectives.
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Close the Content Loop is our monthly webinar series about all things enterprise content creation, automation and intelligence. It features interviews with experts in content lifecycle management from a variety of industries and job roles.
Guest Speakers
Jack Molisani
Executive Director, LavaCon Content Strategy Conference and Fellow of Society for Technical Communication
Jack produces The LavaCon Conference on Content Strategy and Technical Communication Management, a yearly conference founded in 2002 to help companies increase revenue and decrease costs by solving content-related business problems.
He was a project officer in the Space Division of the United States Air Force before starting ProSpring Technical Staffing, an employment agency specializing in engineers, project managers and technical writers and other content professionals.
Jack has a degree in Computer Engineering from Tulane University in New Orleans, is a Fellow of the Society for Technical Communication, and the author of Be the Captain of Your Career: A New Approach to Career Planning and Advancement, which made Amazon’s top 10 career and resume bestseller list.