Spurred by global events and a proliferation of digital channels, audiences’ appetites for content – and expectations for how they can access and consume it – are rapidly shifting. More than 60% of global consumers said they will increase their use of digital channels and technologies in 2021, according to Deloitte’s latest global marketing trends report. In response, enterprises are creating an unprecedented amount of content across a wide array of channels. But that also means seeing a return on content – and standing out in the crowd – is harder than ever.
Content intelligence refers to the ML- and AI-powered processes, systems and software that enable you to organize (including the aggregation of existing assets from common sources like SharePoint, Google Drive and Dropbox), locate, share and track content, so you can transform data-driven performance insights into effective and relevant content strategies. Whether you’re trying to reach customers, prospects, employees or other key audiences, content intelligence can help you create authentic, resonant experiences by offering each audience their desired content in preferred channels.
Content intelligence helps cut through the noise and serves as the basis for agile content strategies that meet audiences’ needs. It enables you to make great first impressions, nurture relationships, and stay relevant in the face of constant competition for your audiences’ attention. After all, consumers are exposed to between 400 and 10,000 advertisements per day, according to Deloitte’s trends report.
The right content intelligence software should make it easy to aggregate, curate, recommend and share enterprise content assets that are engaging, personalized and reflective of real-time trends. With continuous improvement that’s based on data – not guesswork – your organization can enjoy benefits such as:
Gain more control over the content lifecycle with a centralized repository that aggregates all content assets, even those from other apps like OneDrive, so you can easily locate approved assets while avoiding unnecessary recreation and rework.
Use dynamic AI and ML capabilities to create recommendations about the right combination of audience, messaging and channel. The result? Stunning, highly personalized content experiences.
Leverage dashboards and reports to clearly track and analyze content performance. Figure out what’s working, what’s not, and determine the best opportunities for further content investment.
of global consumers said they will increase their use of digital channels and technologies this year
Quark Docurated is a SaaS solution for content intelligence that’s trusted by enterprises around the world when they need to deliver curated content and analyze its performance. There’s a wealth of data surrounding your content – and it’s just waiting to be mined – but you’ll need the right tools to transform data-driven insights into actionable content strategies.
With comprehensive integrations and powerful ML and AI capabilities for content management and intelligence, Quark Docurated helps organizations:
Enterprises produce high volumes of content for many internal and external audiences. Therefore, content intelligence serves all departments that create a lot of highly replicable or frequently reused content assets and want to optimize their content strategies. That includes use cases such as: