What Is Content Design?
Modern audiences are full of discerning and sophisticated content consumers, so great messaging must be housed in compelling content design. Whether you’re an independent designer or looking for enterprise-level solutions, the right approach to content design will free up your creative and tactical brains to focus on what they do best: crafting beautiful, visually rich content pieces and strategically delivering them to the right audiences.
From page layouts, graphic design and photo editing to digital publication, effective content design software should unlock efficiencies and help you disseminate high-impact content pieces on multiple platforms. In an increasingly digital world, more organizations are recognizing this value. The use of content creation and collaboration technologies increased to 58% from 48% in the last year alone, according to the 2021 report on content marketing trends from the Content Marketing Institute (CMI).
The Benefits of Content Design
Let’s face it: There’s no slowing down your audiences’ voracious appetites for content. In fact, 70% of respondents in the CMI’s 2021 report predicted content creation would be their company’s top area for marketing investment this year.
As designers, agencies and enterprises work to stay ahead of this demand, the benefits and value of excellent content design have become clear. But it’s not just B2B and B2C needs that are driving this demand for content design. From prospects and investors to employees and your surrounding community, all of your audiences can benefit from better content workflows. The right content design software will help you:
Streamline
Collaboration
Good content design should help subject-matter experts, key stakeholders, copywriters and designers seamlessly collaborate from ideation to publication.
Unlock
Creativity
Your content design tools should aid your creative vision – not impede it. Spend less time wrestling with inadequate tools and more time bringing your dreams to life.
Enable Smarter
Distribution
Whether you’re publishing for print or digital, including native iOS or Android apps, your content design software should help you share, track and monetize your content effectively.
70% of respondents predict content
creation will be their company’s top area
for marketing investment in 2021
– CMI’s 2021 report on content marketing trends
Why Quark for Content Design?
Quark established the graphic design and desktop publishing software market, and we’ve been iterating and improving our products ever since. With QuarkXPress, we offer a powerful, integrated content design tool.
Our strong focus on ease-of-use and efficiency means it’s easier than ever to control layers, work directly with PDF and SVG files, and seamlessly convert files from competing products like Adobe InDesign.
Looking for more collaborative content design workflows? We’ve got you covered there too. QuarkXPress CopyDesk allows all stakeholders, SMEs and content creators to tackle a deliverable without stepping on toes. Once a layout is established, writers and editors can adjust photos and text without breaking the layout.
Ultimately, your content is only as good as its reach and accessibility. We also help you extend your content to every screen with Quark App Publishing Studio . From web publications to native iOS and Android apps, this tool lets you convert your print layouts into digital formats and distribute, monetize and track that digital content with integrated, in-depth analytics.
Top Use Cases for Content Design
QuarkXPress helps designers around the globe produce compelling posters, brochures, responsive websites and blogs, branded apps, digital newspapers and magazines, e-books and much more. Key capabilities include:
Page Layout
Photo Editing
Graphic Design
Digital Publishing
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