RETURN TO EVENTS

The Role of Content in Customer Satisfaction
Content plays a vital role in the customer lifecycle, from informing and educating customers to carrying through the brand promise and improving the customer experience. According to Forrester’s 2022 Global Marketing Survey, high growth companies ranked improving customer retention by enhancing post sale engagement as their #2 focus area during the next year – yet only 10% of B2B organizations cite advanced content operations skills or readiness to address this focus. Attend this webinar featuring Forrester analyst Lisa Gately.

  • Key content challenges affecting B2B organizations today
  • Critical capabilities you need to drive customer engagement and satisfaction
  • Best practices for improving efficiencies and how this directly supports meeting and exceeding customers’ content needs

Join us and CMSWire for this insightful webinar.

Sources:

Forrester 2022 Global Marketing Survey
Forrester 2022 State of B2B Content Study

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Lisa Gately

Guest Speaker

Lisa Gately

Principal Analyst, Forrester

Lisa has more than 20 years of experience in B2B technology content, communications, events, and services marketing. She helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing, and content operations.