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by Emerson Welch  |  November 10, 2023

3 Key Stats for Better Sales Enablement Content Management

Content Intelligence

In today’s fiercely competitive market, ensuring you have the right sales enablement content reaching the right buyers at precisely the right moment can be a game-changer. Sales enablement systems can help you do just that. Simplify the process of securely finding and sharing content, managing assets and tracking engagement and performance with prospects.

In this blog, we delve into three key sales content statistics that might just convince you to look at how you’re currently managing sales enablement content for faster time-to-market of new sales and marketing content, enhanced revenue growth, and even substantial reductions in training costs.

1. Accelerating Time-to-Market by 50%

In today’s digital age, speed and agility are imperative when sharing mission-critical content like product collateral, battle cards and presentations. Did you know that sales enablement content systems have the potential to accelerate the time it takes to bring content to market by a whopping 50% (according to 2023 State of Sales Enablement Report, Sales Enablement Society)? It outlines that your customer facing teams are more agile and share only the freshest approved content to respond to customers’ demands and prevent potential unnecessary delays.

This can be the difference between winning and losing a deal and securing your position in the competitive landscape. By harnessing sales enablement tools effectively, you can have confidence that your sales enablement content management system contains the latest, most relevant content, ready to close deals at a faster pace.

2. Grow Revenue by 15%

When it comes to new revenue growth, sales enablement content management is emerging as a significant catalyst. According to the 2023 Sales Enablement Report by GTMnow (formerly Sales Hacker) organizations that implement sales enablement systems are witnessing an impressive 15% increase in revenue.

This substantial growth opportunity is the result of multiple factors coming into play; ensure that only approved, personalized, relatable and engaging content is shared during sales engagements. Getting this content delivered to the right person at the right time enhances cross-selling and upselling opportunities by addressing customer needs. Improved content quality, precise targeting, and an efficient process collectively contribute to an overall revenue boost.

3. Reducing Training Costs by 50%

Sales teams require ongoing training to stay competitive, which is often costly and time-consuming. According to the 2023 Sales Enablement Report by GTMnow (formerly Sales Hacker) again, Sales and RevOps teams can see significantly reducing training costs, often by 50% or more, with a sales content enablement platform.

Training is streamlined by providing easily accessible, up-to-date resources and insights as to what content helps drive revenue and should be used most often. More effective training leads to new opportunities and allows teams to delegate more time to selling and less to learning. The result is a scalable business model with increased productivity, ultimately leading to new pipeline.

Conclusion

Sales enablement content management continues to evolve and remains an integral part of a successful sales strategy. As growing sales teams face new demands and competition, harnessing the power of a centralized platform for sales, marketing and knowledge content like Quark Docurated is more critical than ever. The above stats on accelerating time-to-market, driving revenue growth, and cutting training costs speak for themselves.

By embracing these insights and adapting your strategy accordingly, you can position yourself ahead of the curve.

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