Marketing Asset Management
Often confused with Digital Asset Management (DAM), Marketing Asset Management (MAM) is all about creating and managing a library of branded materials, including logos, images, sales collaterals, audio and video assets.
With granular metadata tagging capabilities, the solution offers dynamic content recommendations, easy content organization and thus, easy searchability of related content.
With dynamic content hubs, users and stakeholders can now easily find branded, curated content that would suit the profile of the prospect. Content hub can help you show the top performing content first, so that it’s easier for you to find the most relevant content.
The distribution of content is one of the major responsibilities of the sales enablement team. Having said that, it is equally important to identify the most relevant content for the right audience. With this platform, distribution is a breeze. The recommendation engine suggests the most relevant content, and it can be delivered to the right person in a matter of few clicks.
Content Lead Scoring
The AI powered content lead scoring model helps sales teams close deals more quickly and efficiently. With content lead scoring, you can now score the content basis on its performance. So the next time your recommendation engine fires up, it shows the most relevant content first, and enables the sales team to distribute the most effective content.
Delivering an exceptional experience is almost impossible without a personal touch. A hint of personalization can add another layer of engagement level to it. In order to cut through the noise and prove to a buyer that they can solve their problems, sellers need to communicate to their buyers on a personal level.
Ever wondered what happened to that brochure that your team sent to a highly engaged prospect? Would you like to know if it ever got consumed or not? With advanced analytics at the core, you can now track the performance of your content at a granular level.
Marketing Automation Integration
Not all prospects are sales worthy. This is where marketing automation can help you qualify. With automated movements within various stages of a funnel, a marketing automation tool can easily help in nurturing a lead from an MQL to an SQL. So, the sales team can focus on what they do best – closing a deal.