Media and Publishing
Do you publish newspapers, magazines, books, or journals? Do you face escalating requirements to deliver titles not only to print and online but also to digital devices such as smartphones and the iPad™?
If so, Quark® dynamic publishing software can help you consistently publish accurate, high-quality information, rich design, and engaging interactive content as fast as your readers demand — opening up potential sources of new revenue while reducing overall publishing costs.
The Pitfalls of Traditional Publishing
As publishers, you have repeatedly witnessed technology revolutions that caused upheaval in your business. The rapid rise of the Web led to a transition to online publishing, and now you're facing rapidly evolving digital formats such as the Apple® iPad and Blackberry® Playbook™.
Despite the revolution in media technology, many publishers still rely on traditional labour-intensive, print-centric publishing processes. This prevents them from thriving in a cross-media environment because traditional publishing processes developed for a single medium are manual in nature and require separate groups, different systems, and more workflows to meet cross-media requirements.
What's more, when you compare yesterday's centralised publishing teams to today's dispersed groups of journalists, photographers, editors, "citizen journalists," and others who are feeding text, images, audio, and video from around the world, you can easily see how yesterday's publishing approaches fall short.
At its core, traditional, labour-intensive publishing is peppered with pitfalls because it:
- Requires copying/pasting to reuse content, which slows down the process and introduces room for errors
- Requires manually converting text and pictures to Web- or other digital-friendly sizes and formats
- Includes repetitive steps that can cause your team to lose precious time performing manual and mundane — but necessary — tasks
- Relies on linear workflows that prevent multiple people from working on a document at the same time
- Is based on content produced for a single publication that can't be easily reused across media
- Relies on e-mail as the medium for project management, communication, and workflow, which inhibits productivity, increases room for error, and makes the management of content and publishing assets nearly impossible
To remain viable, you must overcome the pitfalls of traditional publishing by automating and streamlining your process to support the efficient creation and publishing of high-quality publications to all media types.
Professional Design Meets Automated, Cross-media Publishing
Quark dynamic publishing software can help you overcome these challenges by adopting a flexible approach that connects everyone in the publishing process through a single workflow system and automates the conversion and delivery of content across multiple types of media, both print and digital.
We offer publishers:
Cross-media Publishing
Quark dynamic publishing software for designers and writers helps publishers cost-effectively develop design-rich content that can be automatically published to print, Web, and digital channels.
Digital Publishing
Our digital publishing philosophy is to help publishers efficiently create rich, interactive content for any platform, any media, and any device, protecting publishers from continual shifts in technology — and effectively managing costs — as new devices come to market. We offer several digital publication options:
- Branded newsreader applications
- Design-rich, custom e-reader applications
- Interactive content creation for the Blio® e-reader and online bookstore
Workflow and Collaboration
Quark Publishing System connects everyone in a single workflow system to improve communication and productivity, apply project management to the publishing process, and deliver higher-quality communications at a lower cost.
Editorial Collaboration with Microsoft
Quark and Microsoft have partnered to create an integrated solution for newspaper and magazine publishers that combines easy XML authoring, professional design, and dynamic publishing from Quark with the industry-leading collaboration and unified communications platform from Microsoft Content Management System and Web Content Management System Integration
Quark Publishing System integrates with Microsoft SharePoint and provides out-of-the-box integration with the Drupal™ Web Content Management System so you can easily establish a complete production environment.
Next Steps