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Marketing Communications

Whether in-house or within an agency, marketing communications teams today have to harness an enormous number of disconnected marketing channels in order to build brands and drive demand. From e-mail marketing to social media and digital devices, there are more ways than ever to communicate with your target customers, and more competitors and media competing for their attention.

At the same time, marketing resources have not grown to reflect this evolution, and in many cases resources and budgets have shrunk. If you can't work harder, the answer has to be to work smarter.

Smart Marketing

This is where Quark can help. Quark dynamic publishing software helps marketing communication teams streamline their publishing process — from content creation through publishing to multiple types of media, including print, Web, and digital. Review cycles can be shortened, content accuracy improved, and brand guidelines maintained, enabling the team to support their internal and external stakeholders more effectively.

Quark offers a number of distinct but integrated solutions for marketing communication teams:

Web-to-print:
Quark Web-to-Print System helps marketing organisations, advertising agencies, marketing communications firms, and print service providers reduce cycle times and production costs in creating personalised marketing materials.

Variable Data Printing:
Automate the delivery of highly-targeted, professional communications with personalised text and pictures through a Web interface.

Ad Production:
Produce ads cost-effectively, whether you need a fully-automated solution for an agency or Marketing department that creates customised ads in high volume, or a desktop solution for ad production geared to a single designer.

Quark Marcom Platform:
A suite of dynamic publishing software that helps marketing departments automate their publishing process to print, Web, electronic, and digital formats. Use a single, enterprise-wide system for project management, collaboration, and asset storage, and give knowledge workers across the organisation — including remote users — a self-service system to produce brand-compliant communications.

Cross-media Design:
Quark dynamic publishing software helps you cost-effectively develop design-rich content for print, Web, and digital media — content that can be automatically assembled in multiple ways to meet different requirements.

Next Steps

Download Free WhitepaperBridging the Gulf Between Knowledge Workers and Publishing Teams

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Case Study

Creative and Efficient Catalogue Design: Thomas Cook Shows How It's Done
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