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Let Go of Your Brand — Dare You!

OnDemand eSeminar
Control of your brand can impair the development of marketing materials by your sales and marketing teams. What if you could control your brand identity from your corporate office while still enabling your distributed sales and marketing teams to quickly customise materials for their regional activities? Join Nick Howard (Senior Director, Brand Management Solutions) on how you can use Cloud-based brand management solutions to uphold corporate marketing guidelines while empowering regional teams to customise marketing materials anytime, anywhere. In this eSeminar you’ll learn: How brand management tools fit into Cloud-based marketing solutions; The benefits of deploying a Cloud-based brand management solution; How a brand management solution enables faster execution of marketing programs; How some brand elements can be locked down while others can be changed.