Making the Business Case for Dynamic Publishing
Dynamic publishing can help you create and deliver personalised print, Web, and digital communications faster, more accurately, and cost-effectively. You may be sold, but how do you make the case in your organisation for adopting dynamic publishing?
Join Ann Rockley, CEO of The Rockley Group, PG Bartlett and Mark Lewis, Quark DITA Product Manager for Usability, for practical tips on how to build a case with both hard and soft benefits.
In this eSeminar you'll learn:
- How to calculate hard benefits and ROI
- What are the soft benefits of dynamic publishing - and why they may be even more compelling
- How other organisations have realised results through dynamic publishing