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Investment research reports are the communications lifeline between an investment firm and its clients. Because clients rely on investment opinions — and place significant trust in those opinions — investment reports can drive up to fifteen percent of a firm’s brokerage revenue. Therefore, any improvement in the way an investment firm delivers opinions to its clients can be a critical competitive advantage. This white paper describes how traditional publishing software causes the squeeze in time-to-market — and how dynamic publishing can not only accelerate time-to-market but also pay for itself many times over in cost savings and revenue generation.