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IMPRESSIONEN is a German catalogue known for offering its readers attractive, high-quality, and exciting fashion, lifestyle, and décor products. Read mostly by women with cutting-edge style and taste, the publishers of IMPRESSIONEN knew they had to reach their target audience through a new and stylish medium — the iPad. To get there, the team commissioned creative agency Kreativdienst who embraced a cross-media concept by ensuring the iPad catalogue reflected the content of the printed catalogue while also linking to the existing Web store. The Kreativdienst team used QuarkXPress and App Studio, which allowed designers – not developers – to produce the richly-designed, interactive, and branded app.