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Dynamic Publishing: A Solution for the Digital Era

OnDemand eSeminar
If you're struggling to engage customers using all of the channels at your disposal (print, the Web, e-readers, smartphones, and tablets), the problem may lie in your publishing process. The way you create, manage and deliver information was likely developed for a print-only world. Today's mobile requirements, however, have turned publishing on its head. In this eSeminar you will learn: Why inefficient publishing creates a drag on productivity and increases overall costs; How dynamic publishing addresses the pitfalls of traditional publishing; The key characteristics of dynamic publishing: automation, multichannel, reuse; How dynamic publishing improves revenue and controls costs to achieve ROI; How several organizations that have adopted dynamic publishing, and the benefits they have realized.