Product Information for a Mobile World
Immediate access to information through the Internet, smartphones, and tablets has forever changed expectations for the type of information manufacturers of consumer electronics, high-tech business products, and complex equipment must provide — and how they must provide it. Yet the way in which marketing groups and technical documentation groups produce product information prevents them from meeting both consumer and employee demands.
This white paper describes why today’s information requirements are blurring the barriers between marketing and technical documentation. It describes how technical documentation groups have used structured XML authoring to meet some of their requirements and why they have not been able to spread its benefits to other departments. The paper also describes how dynamic publishing from Quark can help break down barriers between marketing and technical documentation and speed up the delivery of consistent, accurate, and richly designed, interactive product information to print, the Web, and digital devices.