Customer Engagement in the Digital Age
Organizations today are in a communications crisis. Consumers demand that you engage them through all of the channels at their disposal — not just through print, Web, and e-mail, but also through e-readers, smartphones, the iPad®, and other tablets. However, organizations are squeezed between increasing requirements for timely, accurate, and relevant information that must be available across all channels, and the bottlenecks of a costly, labor-intensive publishing process that was developed for a print-only world.
This white paper describes how traditional publishing approaches cause the squeeze and how dynamic publishing can remove that pressure. By using dynamic publishing, organizations can build a publishing strategy that improves the accuracy, timeliness, and convenience of their communications while reducing the cost, time, and complexity of producing it for print, Web, and digital media.