Content Strategies for Winning in the Age of the Customer
The rise of digital content, social media and mobile devices has resulted in a more empowered, better-informed customer. If you’re like most, you’re experiencing increased pressure to develop content and communication strategies that better connect with these empowered customers and ultimately drive higher engagement and conversion rates. And though the constantly expanding landscape of digital devices and social media outlets has created new opportunities, it has also presented new and significant challenges.
Download the free eBook, Content Strategies for Winning in the Age of the Customer to gain a deeper understanding of:
- The changing landscape of customer engagement
- Today’s content types and new requirements
- The top 15 questions to consider when building a modern content strategy