UNICEF Success Story

Case Study
The United Nations Children's Fund (UNICEF) is the United Nations program that provides humanitarian assistance to children and mothers in developing countries. With a staff of over 10,000 and programs in 155 global offices, it is the largest organization of its kind and currently supports children in 190 countries around the world.

The Global Philanthropy, Private Fundraising and Partnerships Division creates a considerable amount of content for each of UNICEF’s prospective donors. The content includes narrative content, financial content, and human interest materials, which are stories in the form of text, photos, and videos.

The faster the team can reach donors with this information, the more quickly UNICEF is able to fund critical programs. To streamline the entire content lifecycle UNICEF adopted content automation. The result: The content timeline has shortened from 2-3 weeks to real-time, which means an exponential increase in donations raised for kids around the globe.