OTTO Upgrades to QuarkXPress 7
All OTTO catalogs will soon be produced using the latest upgrade of the professional layout and design software
HAMBURG, GERMANY - 3/17/2008 -
Quark Inc. announced today that the
international mail-order retailer OTTO has chosen to upgrade to QuarkXPress 7.
OTTO will transfer the production of its catalogs to the latest version of the
professional layout and design software during the first half of 2008. The first
items to be produced using QuarkXPress 7 will be the main OTTO mail-order
catalog, and the Refashion, Wohntrend (home furnishings) and Colors for Life
Since spring 2005, the main OTTO catalog has been published three times a
year, with a total print-run of some 20 million copies. In addition, OTTO
publishes numerous specialist catalogs. All in all OTTO, with a staff of about
4,100, sends out 60 or so different catalogs per season, with a total print-run
of 109 million copies.
OTTO is a pioneer among German mail-order companies in implementing a shorter
production time for its “Big Book”, their main catalog. The rapid production
cycles of the catalog, more than 1,000 pages long, poses particular challenges
for OTTO. “Besides the necessity of presenting the items on offer attractively,
economic viability and security of catalog production are also key factors. This
is where the new and inspirational functions of QuarkXPress 7 — such as
drop-shadows, color-based transparencies, Job Jackets and Composition Zones —
offer broader options for optimization to our graphic designers and for
technical implementation at the printing stage,” says Achim Rieper, head of the
Department for Production and Technology.
As early as 1995 OTTO was presenting its catalog selection online and in
parallel on CD-ROM. As a forward-looking company, OTTO backed multichannel
selling early on. Therefore graphic designers at OTTO greatly appreciate the
opportunity to use Quark Interactive Designer for creating Flash (SWF)
animations for the Internet or preparing them conceptually straight from
QuarkXPress 7 without any kind of programming knowledge. “This gives us optimum
cooperation between printed and online communications channels,” comments
Matthias Wickel, technical production director at OTTO. “We think that Quark
Interactive Designer for cross media publishing and Quark Job Jackets for
ensuring production specifications are met are the most compelling advantages,
compared with InDesign. Furthermore we are testing whether Composition Zones
could be an alternative to our present workflow, regarding our text production
and correction process.”
Axel R. Paesike, director sales and services Central Europe at Quark, says,
“With the decision to upgrade to QuarkXPress 7, OTTO will be able to make the
best possible use of the existing expertise of its staff using our layout and
design software. There will be no need for lengthy, expensive training courses.
Furthermore QuarkXPress 7 offers all of the necessary tools for a business that
is an expert in multichannel publishing: printed, online, and interactive
layouts from a single application — particularly intuitive and users don’t need
any programming knowledge.”
To learn more about how well-known brands and designers are using QuarkXPress
7 to create inspiring designs please visit www.ilovedesign.com.
About OTTO OTTO was founded by Werner Otto as “Otto Versand” on 17
August, 1949. Since then the Hamburg-based Otto mail-order business has grown
into a globally active retail and services group now trading as the OTTO Group.
The main emphasis of the OTTO range, numbering 130,000 items, lies in fashion
and textiles. The successful multichannel seller is also represented in
over-the-counter retailing by 800 OTTO shops. OTTO is a company within the OTTO
Group, an international retail and services group with more than 55,000
employees on three continents — currently the largest mail-order group in the
About Quark Quark Inc. (www.quark.com) provides desktop publishing and
dynamic publishing software that helps customers design and publish richly
designed communications across a broad spectrum of media. Two decades ago, our
flagship product — QuarkXPress — changed the course of traditional publishing.
Today, not only does QuarkXPress continue to innovate in the desktop publishing
market, but now Quark is revolutionizing publishing again with Quark Dynamic
Publishing Solution, helping customers cost-effectively meet enterprise-scale
publishing challenges by extending the benefits of advanced technologies across
the publishing process. Denver-based Quark Inc. is privately held.
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