Press Center
Quark Launches Dynamic Publishing Solution and Outlines Long-Term Vision
Company to Complement Existing Desktop Publishing Products with Expansion into Dynamic Publishing Technology, Combining Professional Design Expertise with Automated Publishing and Multi-Channel Output
BOSTON - 3/4/2008 -
Quark Inc. announced today that it is leveraging its
existing desktop publishing, server and collaborative workflow expertise to
launch a new enterprise solution in the emerging dynamic publishing market.
Called Quark® Dynamic Publishing Solution (DPS), the enterprise-scale publishing
solution combines flexible layout with automated publishing to create and
deliver accurate, relevant, and attractive communications across multiple types
of media, including print, the Web, mobile and electronic devices. Quark’s
expansion into dynamic publishing addresses the increasing multi-channel
challenges faced by publishers and complements its desktop publishing software,
QuarkXPress®.
Ray Schiavone, Quark CEO, said, "Over the past year I have visited at length
with key customers across Europe, North America and Asia. These customers - some
of the largest and most well-known publishers and creative groups in the world -
confirmed that their publishing requirements are changing dramatically."
Schiavone continued, "We are solving these challenges with Quark Dynamic
Publishing Solution by helping our customers improve automation, create reusable
content, and more efficiently publish to multiple channels. This is the basis of
dynamic publishing, the next revolution in publishing."
Defining
Dynamic Publishing
Dynamic publishing automates the creation and delivery
of information across multiple channels, from print to Web, email and beyond. It
allows users to create reusable components of information that can be combined
to create various types of documents for any audience. Dynamic publishing
automates the page formatting process allowing for the production of print, Web,
and electronic content from a single source of information.
Michael
Mendoza, global IT director of Metro International, publisher of the world’s
largest international newspapers, said, "As a publisher of daily newspapers
produced for local markets around the world, we understand first-hand the
importance of streamlining our workflow with automated processes. Metro has
worked with Quark to implement both desktop and server technology, and based on
our insight into Quark DPS we consider it a promising solution. We look forward
to working with Quark to leverage dynamic publishing to solve new business
challenges we face as a publisher."
Quark Dynamic Publishing
Solution
Quark DPS consists of multiple software components, including
desktop tools for creating content, and server-based technology for automating
publishing workflows. It is based on open standards to allow for easy
integration with enterprise content management systems and other business
applications.
Quark DPS is a complete solution for any organisation that
relies on rich, formatted content that needs to be published efficiently and
quickly in multiple places while maintaining accuracy, consistency, and brand
integrity.
The benefits of Quark DPS include increased operational
efficiencies, better customer communication and improved publishing processes
for:
- Professional publishers that produce newspapers, magazines, books,
periodicals, etc.
- Publishers that have both print and online titles
-
Marketing communications departments and their agencies in manufacturing, retail
and other industries that produce data sheets, white papers, brochures, product
labeling and manuals, and other marketing communications materials
Melissa Webster, program vice president at IDC, comments, "Organisations
need publishing solutions that help them engage their customers with
personalised content and deliver it via the customer's preferred channel -- via
print, Web, e-mail, PDF, SMS messaging, and so on. This need is fuelling the
rapid growth of the dynamic enterprise publishing market." Webster continued,
"Dynamic enterprise publishing solutions let organisations automate the assembly
of new publications via rules, leveraging the content and information assets
that already exist in their content management systems and enterprise
applications. The ability to integrate personalised, multi-channel publishing
with the organisation's broader business processes is key to transforming the
customer experience."
What Does Dynamic Publishing Mean for
Designers?
Dynamic publishing is built on the foundation of rich design
tools, like QuarkXPress, that designers and creative professionals will continue
to rely on for years to come. However, the component-centric publishing process
allows designers to reduce time spent managing manual and repetitive processes.
With Quark DPS, designers are able to maintain creative freedom while automating
the process of customised document production.
"QuarkXPress is a valuable
and widely-used graphic design and page layout tool in its own right, and will
play an integral role in Quark DPS," continued Schiavone. "QuarkXPress is and
always will be the foundation of our product portfolio and we will continue to
invest in it to meet the needs of individual designers and large organisations
alike."
Quark is presenting Quark Dynamic Publishing Solution at
AIIM/OnDemand in booth #725. For more information, please visit www.quark.com.
Following AIIM/OnDemand, Quark will host a series of exclusive events to show
Quark DPS in London, Frankfurt, Paris and New York. The events will be by
invitation only. To request an invitation please contact Victoria Goodship at
vgoodship@quark.com.
About Quark
Quark Inc. (euro.quark.com/en) provides both desktop
publishing and dynamic publishing software that helps customers design and
publish richly designed communications across a broad spectrum of media. Two
decades ago, our flagship product - QuarkXPress - changed the course of
traditional publishing. Today, not only does QuarkXPress continue to innovate in
the desktop publishing market, but now Quark is revolutionizing publishing again
with Quark Dynamic Publishing Solution, helping customers cost-effectively meet
enterprise-scale publishing challenges by extending the benefits of advanced
technologies across the publishing process. Denver-based Quark Inc. is privately
held.
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are trademarks or registered trademarks of Quark, Inc. and its affiliates in the
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