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Global Asset Management Firm Selects Quark for Content Automation

Denver, CO - 11/8/2018 - Today Quark Software announced the availability of a case study detailing how a global asset management firm chose Quark’s solution – Content Automation for Fund Marketing – to improve client satisfaction, reduce risk, and speed time-to-market. With offices around the world, the asset management firm serves customers in 150+ countries and manages hundreds of billions of dollars of assets. To stay competitive in the digital world, the firm chose Content Automation for Fund Marketing, which is an end-to-end platform that helps B2B organizations streamline the creation, management, publishing, and delivery of multi-channel content such as fund profiles, commentaries and fact sheets.

Download the full case study to learn how the asset management firm:

  • Established a new marketing production model to relieve teams of manual work
  • Automated the delivery of thousands of marketing pieces to multiple sources and output types
  • Improved time-to-market for all marketing content
  • Increased customer satisfaction
The Vice President of Marketing Technology at the asset management firm said, “Content automation enables marketing departments to shift away from low value activities, such as manually updating large volumes of content via copy and paste. It offers true transformation and required us to take a look at how we structure our organization. We could have opted for a straight tech implementation and made no other changes, but we would have been left with the same mundane processes. It wouldn’t have been as impactful.”

About Content Automation for Fund Marketing
Quark’s solution for marketing teams within asset management firm is called Content Automation for Fund Marketing. The solution enables non-technical authors – such as portfolio managers and commentary authors – to create reusable content components (Smart Content) including data, narrative content, disclosures, tables, charts, PowerPoint slides and more. The content components can then be automatically assembled and updated as often as needed to produce thousands of approved fund marketing documents in a fraction of the time, including pitchbooks, fund commentaries, fund fact sheets, investment research reports and more.

About Quark Software Inc.
Quark Software Inc. develops content automation and sales enablement solutions that help mid-to-large organizations streamline the creation, management, publishing and delivery of business-critical content. Our solutions automate the process with reusable Smart Content components that can be dynamically assembled and delivered with precision in any format and to any channel — web, tablet, mobile, print, and more. As a result, leaders in industries such as finance, manufacturing, energy, and government can reduce costs, save time, improve consistency and make their content brilliant.

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