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Content Automation Improves Fund Marketing – Find out How at TSAM New York

Quark Enterprise Solutions will Demonstrate a Transformative New Approach to Creating, Managing, and Delivering Content at The Summit for Asset Management

Denver, CO - 6/14/2017 - On Wednesday, 21 June, Quark Enterprise Solutions will be on site at TSAM New York, the world’s leading event for asset managers, to showcase content automation. Content automation is a new approach to creating and managing fund fact sheets, commentaries, pitch books, marketing materials, policies, procedures, and more. With content automation, asset management firms and other financial services institutions go beyond traditional enterprise content management (ECM) to improve customer satisfaction, meet regulatory demands, and speed time-to-market.

At TSAM New York Quark is hosting a booth and presenting a deep dive session on transforming fund marketing with content automation. The session, presented by Nick Howard, Quark’s Senior Director of Sales Enablement, will reveal findings from a recent study that uncovers universal content challenges asset management companies face – from over-reliance on manual tasks to legacy technology solutions.

Deep Dive: Transforming Fund Marketing with Content Automation
Content automation enables organisations to transform their processes for producing fund commentaries, product profiles, investment research, and customer communications. Attend this session to gain insights on:

  • Trends driving the need for content automation in fund marketing
  • How a global investment firm worked with Quark to redefine their marketing content lifecycle
  • The results of the 2017 Content Survey
About Content Automation
Asset management firms and other financial institutions are adopting content automation to enhance customer experience, reduce risk, and lower costs by optimising the omni-channel delivery of business critical content. The ultimate objective of content automation is to eliminate as many manual processes as possible in order to increase productivity, reduce costs, assure compliance, and increase the effectiveness of content.

About Quark Software Inc.
Quark Software Inc. develops a content automation platform that helps large organisations streamline the creation, management, publishing and delivery of business-critical content. Our solutions automate the process with reusable Smart Content components that can be dynamically assembled and delivered with precision in any format and to any channel — web, tablet, mobile, print, and more. As a result, leaders in industries such as finance, manufacturing, energy, and government can reduce costs, save time, improve consistency and make their content brilliant.

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