New eBook: Content Strategies for Winning in the Age of the Customer
Free Resource Offers Marketers and IT Departments Advice on Creating Content that Converts in a Digital World
Denver - 3/26/2015 - With more access to information than ever, today’s customers own the buying process. They dictate how and when to interact with product and service providers, often waiting late into the buying journey to contact a vendor directly. This trend has been well-documented in recent years but, thanks to increased reliance on a range of mobile devices, marketers and IT departments still struggle to create, manage and deliver multi-channel content that converts.
How can vendors compete in the evolving landscape of customer engagement? Download “Content Strategies for Winning in the Age of the Customer,” a free eBook that offers guidance on:
- Today’s content types and new requirements
- Understanding consumer buying behaviour and content expectations
- How to connect with empowered customers to increase conversion
- The most important questions to consider when building a modern content strategy
“Content Strategies for Winning in the Age of the Customer
” is published by Quark Software Inc. For more information about Quark’s approach to content, which starts with Smart Content, please visit: www.quark.com/SmartContent
About Quark Software Inc.
Quark’s software enables organisations of all sizes to meet customer demand for engaging, relevant communications when, where and how they want them. Our solutions combine the power of XML with flexible layout and design to automate the delivery of customer communications to print, Web, and interactive experiences on the latest digital devices. Financial services firms, manufacturers and governments around the world rely on Quark solutions to elevate customer communications to new levels, reduce time to market and lower costs.
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Quark and the Quark logo are trademarks or registered trademarks of Quark Software Inc. and its affiliates in the U.S. and/or other countries.