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Press Center


Quark Presenting at IBM IOD: Modernizing Content Creation, Management and Delivery

Sessions Include Structured Content for Marketers and Protective Intelligence for Banking Operations

Denver, CO - 10/30/2013 - Quark Software Inc., an IBM enterprise content management (ECM) partner, will be onsite and presenting at IBM’s annual Information on Demand (IOD) conference held November 3-7 in Las Vegas, NV. Exhibiting in booth #1019, the Quark team will be available to offer insights on content management strategies as well as demonstrate the integration of Quark Enterprise Solutions with IBM FileNet Content Manager and IBM Case Manager. Leading financial services firms, government agencies and manufacturers around the world use these integrated solutions to modernize the creation, management and delivery of content.

Together Quark and IBM meet the need for high-value customer communication management across a number of vertical industries. At IBM IOD Quark experts will present two specific examples. One will focus on automating the creation of richly-designed, content-specific marketing materials such as product datasheets, brochures and whitepapers. The second will address how financial services firms can leverage modern publishing and case management solutions to respond quickly and accurately to world events.

Session 1: Using Structured Content for Product Marketing Materials
Date: Wednesday, November 6 at 11:15 - 12:15 pm PST
Program: Enterprise Content Management
Presenter: Jason Phillips, Director, Manufacturing Strategy, Quark Software Inc.

Engineering and design teams have a wealth of structured content in databases, XML documents, and other sources. Marketing groups use this information in the materials they supply to their consumers. These marketing materials come in the form of datasheets, brochures and white papers. Historically, this structured content is incorporated into desktop publishing systems through cut-and-paste to produce layout-intensive deliverables. This process completely disconnects the source data from the deliverable. Additionally, each product variant requires its own set of marketing materials. This problem can be solved by directly connecting structured content to layout-intensive rendering systems and automating the production of all variants.

Session 2: Protective Intelligence Using Analytics and IBM Case Manager
Date: Thursday, November 7 at 1:45 - 2:45 pm PST
Program: Enterprise Content Management
Presenters: Richard Brandt, Director, Financial Services Solutions, Quark Software Inc. and Michael Green, Senior Marketing Manager, IBM
 
In today's fast-paced world, global events can have immediate and significant impact on the operations of financial institutions. Banks can react more quickly and effectively to evaluate conditions and shift resources as necessary by employing protective intelligence systems to continuously scan and analyze world events. The implementation of IBM Case Manager, in combination with Quark Enterprise Solutions, can provide all of the essential tools necessary to manage protective intelligence operations. This session explores how information can be gathered, risks can be assessed, and action can be taken to reduce threat levels to banking operations. A demonstration is included.

Visit http://www-01.ibm.com/software/data/2013-conference/ to register and build a conference agenda. 

About Quark Software Inc.
Quark’s software enables organizations of all sizes to meet customer demand for engaging, relevant communications when, where, and how they want them. Our solutions combine the power of XML with flexible layout and design to automate the delivery of customer communications to print, Web, and interactive experiences on the latest digital devices. Financial services firms, manufacturers, and governments around the world rely on Quark solutions to elevate customer communications to new levels, reduce time to market, and lower costs.

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