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British Medical Journal Launches iPad Edition

San Francisco and London - 1/28/2011 - *Editorial Note: PressRun is now App Studio.

The BMJ is now available as an iPad application using PressRun technology from Mobile IQ. It represents the first general medical journal to launch a version for Apple’s tablet computer

The BMJ app is a new product that combines the weekly BMJ print journal selection of research, comment, and education (with added interactivity), along with live feeds of the latest news, blogs, podcasts, and videos to appear on bmj.com.

The journal app is available for download from the iTunes store, and preview a sample issue in included.

The BMJ app includes a number of key benefits:

  •     Key content from the weekly print issue
  •     A live feed of latest news, blogs, and podcasts, from bmj.com
  •     Easy to read one page summaries of research papers
  •     Relevant editorials written by experts
  •     A video channel
  •     A search of all iPad journal content
The app is free to download with a sample issue included. A four week subscription costs £9.99 ($/€ currencies) which provides you with instant access to the current issue plus the 3 subsequent issues. You can also buy past issues at the single issue price of £2.99 ($/€).

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