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Guide to New Orleans Travel and Tourism Launched

Ultimate Insider’s Guide to New Orleans Travel and Tourism iPad App Launched Using PressRun’s Tablet Publishing Solution

San Francisco and London - 2/20/2012 - *Editorial Note: PressRun is now App Studio.

The Times-Picayune, powering NOLA.com, has launched an Ultimate Insider’s Guide to New Orleans iPad app, using PressRun’s tablet publishing solution, with premier issues focused on dining, music, drinking and things to see.

The Ultimate Insider’s Guide to New Orleans iPad app can be downloaded now for free. It also includes an introduction to the region, with dozens of photos and short essays about what makes New Orleans a world-class travel destination.

“This is New Orleans as captured by the talented writers, editors and visual artists of The Times-Picayune, who know this amazing city better than anyone,“ said Jim Amoss, editor of The Times-Picayune. “We believe this is the definitive iPad experience if you want to enjoy an unforgettable time in New Orleans.”

The app includes articles, destination listings and maps, brilliant photos, stirring videos and music providing a real feel for the best of the Crescent City.

“The Ultimate Insider’s Guide to New Orleans underscores Advance Digital’s commitment to leverage great content to reach our audience on multiple platforms,” said Mark Rose, general manager, NOLA.com. “This guide uses the unique powers of the tablet space to showcase this great city not simply with great writing, but with a full-color visual explosion of photos, music and video.”

The app is available for download at no charge in the iTunes App Store. It was developed and launched with Advance Digital and PressRun software, to provide a uniquely compelling iPad experience for people interested in travel and tourism in New Orleans.

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