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Mobile App Expertise Used to Develop New Art Guide iPhone App for the Art Fund

Leader in App Development Helps Create Ultimate Guide that Connects Art Lovers to Great Art Wherever They Are

San Francisco and London - 5/8/2012 -

*Editorial Note: PressRun is now App Studio.

PressRun™, an industry leader in tablet publishing solutions and the company behind award-winning iPad magazines for BBC, BMJ, and Time Inc., announced today that the Art Fund, a national charity which helps museums and galleries to buy, show and share art, has launched a new iPhone app built upon PressRun’s extensive experience in app development. The new app, Art Guide, is available for free download from Apple’s App Store and is the ultimate guide for seeing and experiencing art across the United Kingdom. https://itunes.apple.com/us/app/art-guide/id510070037?mt=8

PressRun is a leader in creating robust and interactive apps for large audiences, capitalizing on the best features native to each mobile device. Leveraging this expertise, the company worked with the Art Fund to develop Art Guide, which helps art lovers to find great art wherever they are. The app provides users with the most comprehensive listings guide for more than 600 museums and galleries across the U.K. It also allows art fans to find world-class exhibitions, from top shows to hidden gems, and helps them plan out their visits by providing opening times, prices, directions and up-to-date information. Additionally, users can save favourite exhibits in a wish list and receive notifications of when those shows will end.

Although the app has only been available for a short time, there have already been over 37,000 downloads, and it has received stellar reviews from those who have used it. It currently has a five-star rating from more than 75 users, who have praised the app for its numerous features and comprehensive listings. In addition, the app was recently designated “App of the Week” on iTunes® and was also recognized as a top app by New Media Age, a publication dedicated to covering the business of interactive media. PressRun and the Art Fund are working on releasing Art Guide for the Android in the near future.

Carolyn Young, Director of Marketing and Membership at the Art Fund said, “We have been delighted with the response to the launch of this app. PressRun has produced an app that really delivers on user experience, as ratings and downloads to date testify. The quality of their work is really a product of an excellent design and development process that really keeps the end user at its heart. We’ve thoroughly enjoyed working with them.”

“It was a pleasure working with the Art Fund to develop this first-of-its-kind app for the iPhone that puts the most relevant information about the U.K.’s art world right at the fingertips of art lovers across the country,” said Shaun Barriball, CEO of PressRun. “The highly interactive Art Guide app has been very well received, and we expect it to do equally as well on Android.”

About the Art Fund
The Art Fund is the national charity which helps museums and galleries to buy, show and share art for the enjoyment of all. Over the past five years, the Art Fund has given over £24 million towards art of all kinds, from Old Masters to new media, and supported a range of programmes which share and show art to wider audiences, including the national tour of ARTIST ROOMS and the Art Fund Prize for museums and galleries. The Art Fund is independently funded and the majority of its income comes from 90,000 supporters who purchase a National Art Pass, costing from £50, which gives free entry to over 200 museums, galleries and historic houses across the country as well as 50% off many major exhibits.

Find out more about the Art Fund and the National Art Pass at www.artfund.org.uk.

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