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Good Food Magazine iPad App Launched

San Francisco and London - 1/9/2011 - *Editorial Note: PressRun is now App Studio.

The Good Food app from the BBC launched with the February issue, available to download from the Apple store at a pre-promotional price of £1.79, rising to £2.99 after an initial trial period.

The Good Food Magazine is the second BBC title to move into the iPad format using PressRun, following the launch of Focus magazine’s app in November.

Good Food magazine’s new app includes recipes presented as digital cook cards, videos displaying cooking techniques demonstrated by the Good Food Team, and a personalized shopping list to help the user plan their meals throughout the month.

The app also includes a glossary of ingredients and techniques, and an easy-to-use search facility for the user to find their favorite dishes.

Gillian Carter, Good Food’s editorial director, creative director Elizabeth Galbraith, and the magazine’s design team worked with agency Mobile IQ on the new version.

BBC Magazines intends to produce fully digitized iPad versions of each forthcoming issue of the food title.

Alfie Lewis, publishing director, said, “We think the iPad has great growth potential and we are delighted to launch this product at this early stage in the new technology’s development. This app has functionality at its heart, with the opportunity to create a truly immersive experience for the reader and revolutionize the cooking process. It offers incredible value for money and should be the first app iPad-owning cooking fans download.”

BBC Magazines already publishes digital versions of 15 of its magazines, including Top Gear, Gardener’s World and Lonely Planet, following a deal last September with Zinio, the virtual magazine store.

To date, BBC Good Food has also launched a series of apps for the iPhone, including healthy recipes, seasonal recipes and quick recipes apps.

The magazine can be downloaded for the iPad from the iTunes store.