Leading Benelux Media Group Automates 95 Percent of iPad and iPhone Publishing Workflow with Quark Publishing Platform
de Persgroep Publishing Distributes over 3 Million Print Copies Every Day and Experiences 20,000 iPad Downloads a Week Thanks to Automated Content Repurposing
London, UK - 7/12/2012 - Quark announced today that de Persgroep Publishing, the leading Benelux media company, is using Quark Publishing PlatformTM to publish digital versions of twelve weekly magazines, one monthly magazine, and eight newspapers with 40 regional editions. Thanks to Quark Publishing Platform, dio:content, and a suite of in-house Java applications, de Persgroep now distributes 3 million copies every day and is generating 20,000 downloads a week across all iPad publications. With a pool of over 1,000 QuarkXPress® and Quark CopyDesk® users, de Persgroep leverages the content structuring functionalities of Quark Publishing Platform to integrate print and digital workflows, allowing publishing to the iPad in one minute per page.
This high-performance publishing process enables de Persgroep to automate 95 percent of the digital workflow and repurpose content to produce numerous newspapers and supplement magazines at no extra cost to the company. Guy De Bruyn, de Persgroep’s Corporate ICT Manager, said, “de Persgroep, as an innovative and modern media company, must be on the iPad. Nowadays readers are expecting media companies to produce digital editions for smartphones and tablets, but publishers are struggling to find a budget-friendly way of delivering the content they already produce to a host of new devices.
“We wanted to get our publications onto the iPad, iPhone, and online without having to create a separate dedicated tablet team, which would require increased costs, time, and resources. For our digital strategy to be sustainable we had to focus on structuring our content in the right way, streamlining collaboration, and reusing our content as much as possible. We had been using Quark Publishing Platform for our print production for years and trusted that it could deliver the type of automation that we needed to be competitive in the digital market.”
John McGrann, Sales Director for Northern Europe at Quark, said, “de Persgroep is one of the world’s largest media companies that has adopted an innovative and forward-looking approach to their publishing platform. By choosing best of breed publishing solutions from Quark they not only drive substantial efficiencies through publishing automation, they are also perfectly positioned for any future technology their customers might demand. This is the essence of dynamic publishing; create structured content, pair it with rich design, and automate the publishing process to print, Web and digital devices such as the iPad. We look forward to our continued partnership with de Persgroep and companies like them that want to move to the next generation of publishing automation.”
A detailed case study on how de Persgroep Publishing is using Quark Publishing Platform to publish digitally is available at http://www.quark.com/About_Quark/Press/Success_Stories.aspx.
About de Persgroep Publishing
de Persgroep Publishing (http://www.persgroep.be/) is a leading bi-national media organization producing newspapers, magazines, financial media, television, radio, and Internet news in Belgium and the Netherlands with a total audience of over 10 million people. The leading Benelux media company has long been using Quark’s technology to produce print versions of the leading daily, weekly, and monthly publications in the region, including De Morgen, Het Laatste Nieuws, Algemeen Dagblad, De Volkskrant, Het Parool, Trouw, Tijd, and Echo.
Founded in Denver in 1981, Quark’s vision was to create software that would lay the foundation for modern publishing. For 30 years, Quark has delivered on that promise. Quark’s dynamic publishing solutions are setting new standards in automated cross-media publishing by combining the power of XML with flexible layout and design to automate the delivery of customized, intelligent communications across print, the Web, and digital media.
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