iPad Catalogue App Produced with QuarkXPress 9 Connects Directly to Customer Web Store
Kreativdienst Brings the IMPRESSIONEN Catalogue to the iPad using the Versatile Digital Publishing Features of QuarkXPress 9 and App Studio
Hamburg - 3/22/2012 - Quark announced today that the agency group Kreativdienst has published the German fashion and lifestyle catalogue IMPRESSIONEN as an iPad app using QuarkXPress® 9 and App Studio™. The IMPRESSIONEN app is now available in the Apple Store at http://itunes.apple.com/gb/app/impressionen/id478822934?mt=8 free of charge.
IMPRESSIONEN offers readers attractive, high-quality, and exciting fashion, lifestyle and decor products. The new iPad app not only features a sophisticated, interactive shopping experience, but also links directly to the existing IMPRESSIONEN Web store (www.impressionen.de). Customers can use the app to order goods quickly and conveniently with a single click inside the app. The ability to integrate HTML links within the app using QuarkXPress and App Studio made it possible to create a complete purchasing process within the app without additional development costs or programming.
In order to produce the iPad version of the IMPRESSIONEN catalogue, the Kreativdienst team initially carried out test runs with Adobe Creative Suite. "However, we decided on QuarkXPress 9 with App Studio," reports Florian Rathcke from Kreativdienst, who shares responsibility with two colleagues for producing the app. "The Quark App Studio cost model is significantly clearer and easier to understand and there are only fixed costs, no monthly fees or variable costs that are impossible to calculate. Plus, the fixed costs are incurred only when we publish."
Rathcke and his colleagues come from the traditional printing sector, but also have some experience in the creation of digital media. App Studio was new territory for everybody, but it didn’t take them long to get familiar with the new digital publishing. According to Rathcke, "The functionality of App Studio is easy to grasp. Even without previous experience in this specialised area, my colleagues and I found it relatively easy to understand the procedure for generating interactive elements.”
There are plans to bring additional IMPRESSIONEN catalogues on to the iPad using QuarkXPress 9 and App Studio. Besides publishing the main catalogue on the iPad, work is underway to create a format that will exist exclusively as a digital publishing version.
An in-depth case study on how IMPRESSIONEN created the iPad catalogue with QuarkXPress 9 and App Studio is available at http://www.quark.com/en/pdfs/02610CS_IMPRESSIONEN_IE_Web.pdf
About App Studio
Together with QuarkXPress 9, App Studio enables designers to create branded apps for the iPad, distribute apps through the Apple App Store, and design and publish content that can be purchased from within the apps.For a full overview of App Studio, including in-depth training material, please visit: http://www.quark.com/AppStudio/.
For users who are not currently using QuarkXPress 9, Quark is offering a free, fully functional, 30-day Test Drive version that includes the ability to create iPad apps. To download the QuarkXPress 30-day Test Drive visit http://www.quark.com/products/quarkxpress/test_drive.aspx.
Founded in Denver in 1981, Quark’s vision was to create software that would lay the foundation for modern publishing. For 30 years, Quark has delivered on that promise. Quark’s dynamic publishing solutions are setting new standards in automated cross-media publishing by combining the power of XML with flexible layout and design to automate the delivery of customised, intelligent communications across print, the Web, and digital media.
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Contact: Valentina Moressa, firstname.lastname@example.org, twitter.com/ValentinAtQuark