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Irish Tourist Magazine publishes iPad app with QuarXPress

iPages Ireland creates Galway edition of interactive digital magazine with QuarkXPress

London, United Kingdom - 9/15/2011 - Quark announced today the availability on the Apple store of iPages Ireland, an innovative interactive tourist magazine by Bullet Design, made entirely in QuarkXPress®.

In the format of a Digital Interactive Magazine, iPages Ireland is a free app for all tourists who want to discover Ireland. The app delivers information about Ireland, county by county with history, sightseeing hotspots, special activities, accommodation, events listings and special offers through photos, video and audio files, Web links, maps and incisive articles. With the tag line ‘All you should know before you Go’, the first edition focuses on the city of Galway in the West of Ireland and is downloadable for free at http://itunes.apple.com/us/app/ipages-ireland/id451456358?ls=1&mt=8  .
With a print design background, Bullet Design leveraged their QuarkXPress expertise to make the most of the new digital design capabilities and offer a publication that combines first-class layout with interactivity. Mike Fitzpatrick at Bullet Design explained: “When we first heard that QuarkXPress was offering the possibility to publish to the iPad we realized that it was a great opportunity for our small design agency to stay on top of the competition. We have been QuarkXPress users since the beginning and have always loved its intuitive, yet precise toolset, as well as the flexibility of the cross-media features that Quark has introduced over the years. We did not need to turn to other software applications or hire programmers to get on the iPad and this has meant we can also easily and efficiently offer this service to our clients.”

Fitzpatrick continued: “The iPages Ireland Interactive Magazine is our most ambitious project—it has been very exciting to see our ideas take shape first on the QuarkXPress page and then on the iPad. The key for us was not only to entice the readers with beautiful pictures and interesting copy, but to also empower them to take the next step, all within the app. The accommodation section, for example, allows the reader to see pictures of the hotels, watch videos and listen to audio files, but also to visit Web pages, see any online special offers, and contact the premises with just the touch of a finger.”

“The current version of our iPages Ireland Magazine is a Lite Edition with 47 pages of information of interest to potential tourists. The full version will be available shortly and will contain even more information and interactive features including Galway’s Best Pubs, Restaurants, Services, as well details on the world-famous Volvo Ocean Race, which will have Galway as its final port. All of this has been possible thanks to to the new easy-to-use Quark App Studio and QuarkXPress 9. I recommend the product to anybody who wants to publish to the iPad quickly and effectively.”

Gavin Drake, Vice President of Marketing at Quark, commented: “With QuarkXPress 9 creative professionals across the business spectrum can master precise design and iPad app publishing at affordable prices. With App Studio’s intuitive digital design features everyone can create, test and publish their iPad apps through a simple and cost-efficient process. Whether it is for digital newspapers, magazines, ebooks, or financial reports, QuarkXPress 9 gives designers the versatility they need to compete in the fast-evolving market of digital publishing.”

An audio interview with Mike Fitzpatrick at Bullet Design is available for download at
Courtesy of Keith Finnegan Show, Galway Bay FM

App Boot Camps
In October Quark is hosting App Studio Boot Camps in Denver and London. In each one-day event attendees will learn how to create, design, and publish apps to the App Store, as well as how to publish enriched, immersive content to those apps. Quark’s own experts as well as special industry guests will guide attendees through the process and offer insight into iPad and tablet publishing. For more information please visit: http://www.quark.com/About_Quark/Press/PressDetail.aspx?ncid=1470 .

Getting Started with App Studio™
Current QuarkXPress 9 users can get started by downloading QuarkXPress 9.1 for free from http://www.quark.com/Support/Downloads/. A comprehensive user guide is available that runs App Studio users through the process of enriching content, creating apps, and managing apps. It can be downloaded at http://www.quark.com/Products/QuarkXPress/Quark_Training/Learning_App_Studio.aspx.

For a complete overview of App Studio, please visit: http://www.quark.com/appstudio.

For users who are not currently using QuarkXPress 9, Quark is offering a free, fully functional, 30-day Test Drive version. To download the QuarkXPress 30-day Test Drive visit http://www.quark.com/products/quarkxpress/test_drive.aspx.

Purchase Information
The cost of QuarkXPress 9 is the same as the previous upgrade and full product price of QuarkXPress 8. An upgrade costs £279/ 399 € and new full product costs £779/ 1349 €. To purchase, visit shop.quark.com, contact an authorised Quark reseller http://www.quark.com/resellers or call Quark’s sales team http://www.quark.com/Buy/QuarkXPress_Sales/Customer_Service/ . Please note there are additional costs for iPad publishing. These can be found on the App Studio pricing page http://www.quark.com/Products/AppStudio/Pricing.aspx .

About Bullet Design
Established in September 1999, based in Galway, Ireland, Bullet Design is a multimedia design agency offering a diverse range of services, including logo design, brochures, newspaper advertisement and Web design/development. iPages Ireland – Ireland’s Interactive Tourist Magazines website is  www.ipages.ie

About Quark
Quark Software Inc. (www.quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organisations in more than 160 countries. Two decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionising publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Software Inc. is privately held.

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Quark, the Quark logo, App Studio and QuarkXPress are trademarks or registered trademarks of Quark Software Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.

NOTE TO EDITORS: Artwork to illustrate this story is available on request.

Contact: Valentina Moressa, vmoressa@quark.com, 0044 7506 000 817