CMO Council to Publish Peer-Powered Journal for Print and Digital Media
Previews PeerSphere Magazine at GRAPH EXPO 2011 and Announces Partnerships with Quark, InfoPrint Solutions, Frederic Printing, and Glatfelter to Extend Reach Across Print, Web, Email, and Digital Devices
Denver, CO - 9/7/2011 - The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative that will deliver an in-depth and engaging peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide. The first edition of PeerSphere, the official journal of the CMO Council, will be launched in the fourth quarter of 2011.
Making the announcement at the annual GRAPH EXPO show, the CMO Council said it would use cross-media content creation and print customization technology from Quark and InfoPrint Solutions to develop the print and digital publication, as well as create more localized versions that will increase audience relevance, interaction, and interest in North America, Europe, the Middle East, Africa, Asia, and Latin America. With a database of more than 60,000 marketers and some 2,000 content syndication partners, the CMO Council plans to combine the power, pull, and punch of print and digital publishing to further its global knowledge transfer mandate.
PeerSphere will be a high-quality, 40-page print journal with a companion digital magazine aimed at computer, tablet, eReader, and smartphone users. This will leverage the CMO Council’s extensive content engine and archive of CMO interviews, contributed articles, regional views and perspectives, case studies, award submissions, and best practice insights, as well as facts and stats. It will primarily showcase insights, best practices, and commentary from CMO Council members, experts, and academics, reaching a highly qualified audience of senior client-side marketing executives who have corporate, division, product line, or geographic marketing responsibility.
PeerSphere print production will be handled by Frederic Printing, a Consolidated Graphics company, using the InfoPrint IP 5000 digital print system and stock supplied by Glatfelter. CMO Council members include marketing leaders in both BtoB and BtoC markets across all industry sectors. The 6,000 members control an estimated $200 billion in marketing spend annually and are located in more than 110 cities. They are heavily involved in marketing planning and procurement, marketing mix allocation, technology acquisition, media buying, talent development, resource recruitment, and agency selection. The digital version will be offered on a subscription basis to global marketers, as well as marketing associations, institutes, universities/business schools, training centers, libraries, agencies, consultants, and solution providers.
“PeerSphere will include pithy, pointed, and thought-provoking content,” noted Donovan Neale-May, Executive Director of the CMO Council. “We will rely heavily on peer-based perspectives, profile stories, and best practices. We will seek to inspire, enlighten, and engage with global insights and innovations from a cross-cultural, cross-border marketing world.”
"We’re excited to be partnering with the CMO Council in the publishing of the refreshing and innovative PeerSphere global journal," said Gavin Drake, Vice President of Marketing for Quark. "Digital devices are transforming how information is consumed. Print alone is no longer sufficient and publishing to print and digital devices is challenging. QuarkXPress 9 enables organizations to meet this new cross media challenge head-on and we're delighted that the CMO Council has chosen QuarkXPress 9 for print and digital design and publishing. With QuarkXPress 9, the CMO Council will be able to deliver high-quality design and output for print and provide the engaging, interactive user experience their members will demand on digital devices, such as iPad."
The inaugural issue of the CMO Council’s PeerSphere Journal will feature:
About the CMO Council
- A cover story on “Geo-Political Turbulence and the Marketing Consequence” featuring interviews with Middle East marketing leaders
- A deep dive into MasterCard’s strategy and approach to maximizing the value and return of its $40 million sponsorship of the 2011 Rugby World Cup in New Zealand
- A wide-ranging interview with the president of Safeway’s marketing division covering agency relationship management, competitive challenges, and marketing complexities in the North American grocery business
- Profiles of new global contenders and power players who have grown remarkably well in stealth mode to deliver a wide range of branded products, commodities, and services worldwide
For more than a decade, the Chief Marketing Officer (CMO) Council has been growing its Peer-Powered Global Affinity Network™ with membership now drawn from 110 countries and 1,500 cities worldwide. More than 6,000 senior marketers controlling more than $200 billion in aggregated annual marketing spend are actively engaged in global knowledge transfer with the CMO Council. Eight regional groups, each with a dedicated and influential advisory board, contribute to the CMO Council’s ever-expanding base of intellectual capital, conversation, content, and community.
Quark Software Inc. (www.quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than 160 countries. Two decades ago, Quark’s flagship product — QuarkXPress — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media, as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Software Inc. is privately held.
Sarah Rector, Quark Software Inc., 303-894-3753, firstname.lastname@example.org