Case study: BNP Paribas transforms its MarCom with Quark solutions
Paris - 6/9/2011 - Quark announced today the availability of a customer case study on how BNP Paribas leverages Quark software to transform its approach to marketing communication across 2,250 branch offices.
BNP Paribas selected a dynamic publishing solution from Quark for its intuitive interface, rapid deployment, brand control and enhanced creativity and created the application eComtail- e for Electronic, Com for Communications, Tail for Tailored.
The average consumer is subjected to five times more commercial messages today than they were ten years ago and for the digitally-connected consumer that number is more like 25 times. That means email, SMS, QR codes and social media in addition to the more traditional print media. Getting content out through this many channels in a timely manner is a real challenge. However personalising information to make it both timely and relevant for each consumer is a strategy that is increasingly used to cut through the noise and increase responsiveness.
The banking sector is not immune to these communication challenges and that is why BNP Paribas chose to use a dynamic publishing solution from Quark to create an online commercial document customisation solution for its marketing network in France.
To read the case study, please click on http://www.quark.com/pdfs/15602CS_BNPParibas_IE_Web.pdf
To discover how some of the world's largest publishers, advertising agencies, online retailers, direct marketers, catalogues, and educational organisations use Quark® solutions to grow business, streamline processes, and create revenue sources, please visit our Success Stories section.
Quark Inc. (www.quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organisations in more than 160 countries. Two decades ago, our flagship product — QuarkXPress — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionising publishing again by setting new standards in XML-based publishing across print, the Web, and digital media, as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.
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