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Quark Introduces New Usability Features in Quark XML Author 4.0, Enhancing End-to-end Dynamic Publishing

Denver - 6/7/2011 - Quark announced today Quark XML AuthorTM 4.0 for Microsoft® Word, Quark’s add-in for Microsoft Word that allows users to easily create structured XML content in the world’s most widely-used word processor. The release of Quark XML Author 4.0 introduces new usability features, enhanced DITA mapping features, and an optional module for publishing to the DITA Open Toolkit. Quark XML Author 4.0 also supports Microsoft Office 2010.

“We continue to see tremendous uptake of XML authoring as organisations realise the significant improvements that structured content and dynamic publishing make to the accuracy, relevance, and immediacy of information delivery,” said Michael Boses, Director of XML Products for Quark. “Quark XML Author 4.0 further minimises the complexities of XML so that organisations can take advantage of XML for all types of documents across all departments.”

“Today’s consumers are incredibly savvy and many are basing buying decisions on user guides and other product specific information they find online. This means they are essentially treating a company’s technical documentation as marketing material,” said Stephanie Pieruccini, research analyst for InfoTrends. “It’s important that companies understand this trend and begin to create technical documentation for the Web and mobile devices that is not only accurate, but design-rich and compelling. One way to achieve both, and take advantage of this trend, is to start by implementing a dynamic publishing solution like those that Quark offers  which combine XML authoring with cross-media publishing.”

Usability Features Simplify Complex XML Tasks
Quark XML Author 4.0 continues to close the gap between word processing and complex XML schemas for non-technical Word users. New usability features provide users more ways to easily create complex XML within Word that would otherwise require complex coding.

  • Quick Start Templates are custom starter documents that provide guidance to users, reducing and even eliminating the need for training. Guidance can come in the form of custom instructions, examples, placeholders, and other features. Display of guidance text can easily be toggled on and off.
  • Intelligent Styles replace XML elements with improved Word Styles and can be accessed with a single keystroke. Intelligent Styles understand where the user is in the document and appear only when appropriate. This eliminates the need for authors to scroll through long lists of irrelevant styles to find what they want.
  • Semantic Tables allow user-defined tags to be displayed as a table, which provides pinpoint information discovery and governance. Semantic tables are particularly useful for financial services, government agencies, and other organisations with a strong reliance on tabular information such as financial statements and comparative reports.
  • Conditional Previews – a feature of the optional DITA Publishing Module - provide instant feedback on how documents will appear based on different audiences and different target outputs such as print, Web, or mobile devices.

Enhanced Support for DITA
DITA (Darwin Information Typing Architecture) is an XML-based standard for authoring and sharing information. It defines a common structure which promotes the consistent creation, sharing, and reuse of content and is quickly becoming the de facto standard for creating business and technical documents. Quark XML Author allows users to create DITA in Word, which removes the technical complexities that are usually associated with DITA and allows non-technical users to create content without relying on technical experts. New and enhanced support for DITA in version 4.0:

  • Improved DITA map editing provides editing through a simple “table of contents” approach that is intuitive for users. The ability to find and link topics stored in SharePoint through the Word Task Pane allows users to easily reuse DITA topics in a map without leaving Word.
  • DITA Publishing Module (optional) provides out-of-the box Microsoft Word integration with the DITA Open Toolkit, letting technical publishers single-source their content to all Open Toolkit output types without leaving Word and reducing technical complexities and dependency on IT.
  • Integration with MathType 6 provides MathML equations in line with paragraph text or as standalone figures so that authors can easily include equations and formulas in their documents while remaining compatible with the MathML standard.

“Quark is committed to helping Word users meet the imperative to easily create intelligent XML content,” said PG Bartlett, Senior Vice President of Product Management for Quark, “and in so doing establish the foundation for the end-to-end dynamic publishing solutions that can help their organisations meet their most pressing publishing challenges.”

Quark XML Author will be available on 24th June 2011. To learn more about Quark XML Author for Microsoft Word, please visit: http://www.quark.com/Products/Quark_XML_Author/.

For system requirements, please refer to http://support.quark.com/documentation/XML_Author/system_requirements_4.html.

About Quark
Quark Inc. (www.quark.com/en) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organisations in more than 160 countries. Two decades ago, our flagship product — QuarkXPress — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionising publishing again by setting new standards in XML-based publishing across print, the Web, and digital media, as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.

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Quark, Quark XML Author, and the Quark logo are trademarks or registered trademarks of Quark, Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.

Contact: Valentina Moressa, vmoressa@quark.com, 0044 7506 000 817
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