Communications Agency PRH Hamburg Transforms its Publishing Process with Quark Technology
The Dynamic Publishing Capabilities of Quark Publishing System 8 and the Asset Management Solution dio:content Help PRH Streamline its Workflow and Integrate Clients and Translators into the Publishing Process
HAMBURG - 11/23/2010 - Quark Inc. announced today that PRH Hamburg GmbH, a German communications agency, has streamlined its publishing processes using the dynamic publishing capabilities of Quark Publishing System® 8 and the asset management solution dio:content. The integration of Quark’s dynamic publishing technology has also strengthened collaboration with customers and translators.
PRH Hamburg produces international magazines, employee magazines, online magazines, corporate books and films, and provides its clients with creative digital solutions. It has won contracts with clients such as Daimler, eBay, Lufthansa Cargo, E.R. Schiffahrt, and Görtz. Their publications include, for example, the central customer magazines for Mercedes-Benz’s utility vehicle businesses — Mercedes-Benz Transport and Mercedes-Benz ROUTE — the first magazines from a major utility vehicle manufacturer aimed purely at drivers. PRH’s corporate magazines stand out for their high-quality look and feel, as demonstrated by the numerous international awards that the company has won. In 2010 PRH won five silver trophies at the Best of Corporate Publishing (BCP) Awards, once again scoring among the best in Europe.
Since its inception, PRH has relied on QuarkXPress® for the design of its printed and online publications. In 2009 the agency set out to optimise its publishing workflow and, after a comprehensive solutions analysis, chose Quark Publishing System 8. Because clients, as well as PRH’s various internal departments, have different requirements for asset management, PRH opted to integrate Quark Publishing System 8 with dio:content — an asset management solution from the company picturesafe media/data/bank GmbH.
By tying Quark Publishing System to dio:content, PRH can allow its clients secure, online access to all their text, images, and data 24 hours a day. This allows agency clients to be easily involved in the creation of their publications — an important success factor for PRH. The agency sees enabling their clients to participate in the creative process as a competitive edge. At PRH, client participation happens thanks to the many versatile options offered by Quark Publishing System’s Web Hub.
“The QPS Web Hub for us is a central feature. It has simplified collaboration with clients considerably,” said Holger Bartsch, IT Administrator for PRH Hamburg. “With QPS Web Hub all of our customers can follow the production progress as it happens. Discussion processes are sped up and layout can be approved online quickly and conveniently.”
To learn more about how PRH is successfully leveraging Quark Publishing System and QuarkXPress for both print and online publications, a detailed case study is available here: http://www.quark.com/pdf/QPS_PRH_SuccessStory_IE_Web.pdf.
For further information about Quark’s dynamic publishing solutions, please visit: http://dynamicpublishing.quark.com/qps/ and http://dynamicpublishing.quark.com/dps/.
Since 1992, picturesafe media/data/bank GmbH has been developing software solutions for media data management and offers a full service from recording to delivery of digital data in the form of texts, images, video and sound data. To achieve this, the company offers products that are established in the market place, with online and DTP interfaces, as well as company-specific solutions to order. picturesafe's products and services create information and media production processes and permanently improve their productivity. picturesafe has its headquarters in Hanover and a branch in Hamburg, Germany. More information at: www.picturesafe.de.
Quark Inc. (www.quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organisations in more than 160 countries. Two decades ago, our flagship product QuarkXPress® changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionising publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.
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