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Quark Releases New XML Study from the Gilbane Group

DENVER - 9/8/2010 - Today Quark released the newest XML study from the Gilbane Group called “Smart Content in the Enterprise: How Next Generation XML Applications Deliver New Value to Multiple Stakeholders.” The study, by Geoffrey Bock, Dale Waldt, and Mary Laplante, investigates the current and emerging landscape of XML applications and offers insights on best practices for moving XML use from the department level to broad adoption across an enterprise.

According to the Gilbane Group, “smart content” is a natural evolution of XML structured content that delivers rich, value-added functionality. Smart content is granular for flexible use, rich in descriptive information, useful across multiple applications, and meaningful for collaborative interaction. Among other significant points, the study concludes that organisations must consider delivery as a starting point for determining their strategy for creating smart content. The study also finds that businesses need to adopt tools that allow users to enrich content throughout the content lifecycle, not just at the point of creation.

“Gilbane is home to XML experts who have done a great job of identifying the compelling reasons for XML adoption across the enterprise,” said PG Bartlett, Senior Vice President of Product Management at Quark. “As the report shows, businesses must begin by defining the impact they want to have on their customers. Once defined, the next step is to identify how non-technical knowledge workers can best create the smart content that’s needed to meet the organisation’s objectives.”

“In our research, we see that when companies invest in making their content smart, the value of the content begins to speak for and prove itself,” said Geoffrey Bock, Senior Analyst, Collaboration for the Gilbane Group. “The key to creating smart content is to consider how content may be used for multiple purposes and design a data model, together with the creation and enrichment processes, to meet these goals. This opens the door to thinking about XML content in new and innovative ways, spurring adoption throughout the enterprise.”

The complete study is being made available by Quark here: http://publish.quark.com/content/GilbaneReport_SmartContent

About Quark XML Author
Quark® XML Author is the next generation of XML authoring tools. It is an add-in to Microsoft Word that lets anyone easily create XML documents with no knowledge of XML and little or no training.
Quark XML Author:

  • Empowers knowledge workers to create user-defined XML in Microsoft Word
  • Enables enterprise-wide adoption of XML
  • Integrates with IBM FileNet Content Manager, EMC Documentum, and Microsoft SharePoint.
In contrast, specialised, proprietary XML editing tools of the past require a significant amount of technical training and expertise, limit XML authoring to a small cadre of experts, or inhibit XML adoption altogether.
Quark XML Author is a core component of the Quark Dynamic Publishing Solution.

About Quark
Quark Inc. is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organisations in more than 160 countries. Two decades ago, our flagship product, QuarkXPress®, changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionising publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.

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Quark, the Quark logo, Quark XML Author, and Quark Dynamic Publishing Solution, are trademarks or registered trademarks of Quark, Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.

NOTE TO EDITORS: Artwork to illustrate this story is available on request.

Valentina Moressa, vmoressa@quark.com, +44 (0)7506 000817
Online press centre: http://www.quark.com/en/about/presscenter